B2B Connection

Information and resources for technology buyers

2024 B2B Buying Disconnect Report: The Year of the Brand Crisis by Kristi Gamboni
B2B Review Sites Are Losing Buyer Confidence. Introducing Buyer Intelligence. by Vinay Bhagat

Integration is fast becoming a core requirement for companies large and small as they endeavor to share data no matter where it lives, either in the data center or in the cloud. Gone are the days when data integration was an afterthought. Access to the huge volumes of data locked up in many different on-premise and cloud systems is increasingly understood as a potential competitive advantage in just about any market. But not just access. It’s also crucial to be able to combine different kinds of data with a minimum amount of effort to reveal insights that might otherwise not be apparent. The emerging iPaaS software category is a modern solution to integration that is lighter-weight and cloud native. iPaaS products are also significantly simpler to use than previous generations of integration technology and are frequently purchased not by the IT department, but by lines of business. This is a fast-growing software category and is projected to continue rapid growth over the next few years. TrustRadius data confirms this growth with the number of buyers researching the category doubling from Q4 2018 to Q1 2019. Selecting a product in this confusing new space can be even more difficult than other […]

*This article has been updated on April 25th, 2019 based on new research conducted by the TrustRadius team* Data is now considered the world’s most valuable resource. To store, manage, and understand the valuable data we collect, tech professionals have to choose the right type of database and data structure. Over the years, databases have fallen into two camps: SQL, or relational databases, and NoSQL (non-relational) databases. Interest in both types of databases has remained strong: over the past month alone over 4,700 professionals used TrustRadius to research NoSQL databases, and another 4,900 evaluated relational databases. And in the first quarter of 2019, over 27,000 professionals were looking at either NoSQL or relational databases on TrustRadius.com. However, it can be intimidating for beginners to learn about database structure. Databases have decades of development and it seems daunting to try to understand the nuances of language, structure, scaling options, and more. This article aims to help those just getting started to understand where database management has been, where it’s going, and some samples of Top Rated NoSQL and SQL databases. The Development of SQL and NoSQL: A little history SQL was developed in the 1970s to help grow the computer industry. […]

Companies are shifting their communication and collaboration tools to the Cloud. Previously, they relied on physical hardware and multiple pieces of technology to enable all of their forms of communication. Now, Unified Communications as a Service (UCaaS) providers allow businesses to free themselves of coordinating complicated communication technology, so that they can focus on their own product development. Markets and Markets predicts that UCaaS usage is set to grow significantly in the next few years. It won’t be long before UCaaS is the norm in business communication tech. As Irwin Lazar, Vice President and Service Director at Nemertes Research, writes, “On the buy-side, IT leaders increasingly are adopting a when not if approach as they evaluate and plan for cloud transition.” As companies continue to increase their usage of cloud-based solutions and prior investments become outdated, switching communication systems to the cloud seems inevitable. Before making the transition to a UCaaS provider, companies need to understand what UCaaS is all about. Read more to learn about what is UCaaS, what UCaaS features are available, and UCaaS provider reviews. What is UCaaS? UCaaS is a relatively young and still emerging category of technology. Because of this, many individuals are unfamiliar with […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Cloud Storage Providers. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Cloud Storage Providers In the past quarter more than 23,284 professionals used TrustRadius to evaluate cloud storage providers. Visitors evaluating cloud storage providers were most curious about comparing different products and reading reviews—36% compared at least two products and 28% read product reviews. Here are the winners: Google Drive Google Drive is a cloud storage system that provides browser-based access and editing. In addition to uploading and syncing files, users can create, edit, and comment on documents within Drive using Google Docs, Sheets, and Slides. Drive includes features like file searching, in-browser collaborative editing, file viewing, version and change tracking, file metadata, sharing and permissions for files and folders, image recognition, and media playback. It also includes both desktop and mobile apps. Google Drive users on TrustRadius are […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for System Monitoring Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. System Monitoring Software System monitoring software is an umbrella term for many types of IT management tools. Products in this category monitor network hardware and software, notify technicians when problems occur, and generate performance reports. Many system monitoring products include system management features such as inventory tracking, patch management, risk analysis, data backup and recovery, task automation, and antivirus management. System monitoring software may also include remote monitoring and management (RMM) features, which use lightweight software agents to monitor IT systems from off-premises. Buyers looking for a system monitoring solution should consider their available IT resources. A business with a smaller, or less experienced IT team might prefer to take advantage of the existing infrastructure and knowledge offered by a remote, cloud-based monitoring service. Companies with more resources […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for IT Service Management (ITSM) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. IT Service Management (ITSM) Software IT service management (ITSM) software helps IT departments manage their work. Technicians and managers use ITSM software to track incidents, define change management processes, and document common issues and known fixes. ITSM solutions often also include customizable dashboards and reporting tools, giving users a variety of ways to view and understand important IT information. ITSM software is similar to help desk software, but the two are different in several important ways. ITSM products are primarily designed to be used by enterprises to service internal IT needs, whereas help desk software is focused on supporting a business’s external customers. To this end, ITSM software includes features like configuration and change management, but may exclude features like social media integration. Some vendors offer […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Low-Code Development Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Low-Code Development Platforms Low-code development platforms enable businesses to create simple applications without needing technical expertise. These products abstract away some aspects of application development, allowing users with little to no programming knowledge to quickly build applications to solve business problems without in-depth training, extensive debugging, and code review. Often, low-code development tools have a drag-and-drop UI with connectable components, encouraging experimentation and giving a visual overview of the program’s flow. Many products allow advanced users to add custom code to the application, enabling programmers to add custom functionality to an application. Most low-code development platforms also include third-party integration components, multi-platform deployment tools, security and encryption options, and application performance monitoring. Buyers considering low-code development products should consider how many people will be working together to create […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for VoIP Providers. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. VOIP VoIP providers offer technology that allows voice and other communication to be transmitted over the internet rather than over traditional telephone infrastructure. Businesses use VoIP solutions to communicate via telephone, video conferencing, and live chat. Common features of VoIP solutions include video and audio conferencing, interactive voice response (IVR) capability, call screening and recording, voicemail systems, and mobile access. Some providers may offer advanced features like integration with CRM systems, internet faxing, and ring groups. VoIP systems are often a component of comprehensive UCaaS solutions, which are intended to cover all communications needs for large enterprises. Some vendors offer both point solution VoIP tools and end-to-end UCaaS platforms. Buyers of VoIP systems should consider their security and remote communication needs. Some businesses may need support for remote workers […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Functional Testing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Functional Testing Tools Functional testing tools are used to test in-development software to ensure that the software meets functional requirements or specifications. In functional testing, each function of the software is given an input, then the output is examined to see if it matches the expected result. Most software products, however, have a large number of potential inputs, making manual testing infeasible. To solve this problem, development teams use testing software to automate the testing process. Some functional testing products are straightforward test automation tools. Other vendors offer a more comprehensive testing solution, giving users access to testing infrastructure and management features in addition to the testing tools themselves. Buyers considering functional testing products or services should evaluate their available knowledge, time, and financial resources. If team members […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Data Center Backup Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Data Center Backup Software Data center backup software protects important data for businesses by copying it to a secure remote server. Companies use these products to create cloud backups of data from databases, physical and virtual servers, infrastructure platforms such as AWS, mobile network endpoints, and enterprise-wide applications. Most data center backup solutions feature platform-agnostic recovery and restoration tools, bacup testing and verification, change tracking, deduplication, file compression and encryption, and scheduled data snapshots. Some products are agentless, allowing them to back up data without running a background process on each machine. Buyers considering data center backup software should make certain that their choice can back up data from each source that produces data in their business. If a solution is missing critical support for certain devices, […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Remote Desktop Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Remote Desktop Software Remote desktop software allows users to view, operate, and troubleshoot a computer without direct physical access. These products are most often used by IT teams and individual contractors to provide training, troubleshooting, and other assistance to other employees or customers. Depending on their level of access, remote users can watch as the local user performs a task, take control to demonstrate tasks or attempt fixes, and install or remove software. Other common features include remote power-on and wake capability, access to unattended devices, file-sharing capability, registry management, instant messaging, and remote access from mobile devices. Although remote desktop software is commonly used for IT purposes, it is also used by both individuals and businesses for sales demonstrations, computer usage monitoring in schools, and web conferencing. […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Firewall Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Firewall Software Firewall software, or firmware, allows companies to control and filter what types of information can be transmitted across a network. It does this by enforcing a set of rules about what types of data is allowed to flow in and out of the network. Firewalls help companies prevent against viruses and other cyberattacks, ensure company personnel are not able to share sensitive information outside the network, and can be used inside the network to block access to certain websites, such as social media and gaming sites. The two main types of firewalls are host-based and network-based. Host-based firewalls need to be installed on the individual servers that control inbound and outbound traffic, while network-based firewalls can be built into the infrastructure of the cloud itself, or offered […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Security Information and Event Management (SIEM) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Security Information and Event Management (SIEM) Software Enterprise data centers generate enormous amounts of plaintext log data from applications, firewalls, virus filters, and other system. Although these logs often contain critically important security information, the sheer volume of data makes it infeasible for human analysts to process them. SIEM software solves this problem by aggregating, correlating, and analyzing the data from these log files. It then identifies important events and potential network security threats. By providing quick access to relevant log information, SIEM software enables security analysts to better respond to attacks, prevent future attacks, and comply with data security regulations. Common features of SIEM software include data collation, correlation, and normalization; integration with identity and access management tools; customizable dashboards and data views; […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for NoSQL Databases. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. NoSQL Databases NoSQL is a specific database architecture that allows users to store and file data faster than they can with traditional relational databases, which use Structured Query Language (SQL) as the data querying language. Unlike relational databases that store data in a tabular format, NoSQL databases are compatible with multiple data models, and are therefore better suited for use in large distributed environments. Different types of data models used by NoSQL databases include: document databases, graph databases, key-value databases, and wide-column stores. Some common features and benefits of using a NoSQL database include a less rigid data structure compared to  relational databases, making them easier to manage; allowing users to transfer larger quantities of data into the database, thus being more scalable; and the ability to handle large […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Integration Platform-as-a-Service (iPaaS). The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Integration Platform-as-a-Service (iPaaS) Products The difference between iPaaS technologies and older integration technologies are twofold: Firstly these are cloud native products that are lighter-weight and delivered via the cloud. Secondly, iPaaS technologies are relatively simple to use and are frequently purchased by line-of-business organizations rather than the IT department. Enterprise platforms with a broad range of capabilities tend to be more difficult to use than products designed for small companies. It is vitally important to understand what level of complexity your user base will be able to handle before selecting a product. Some products require coding abilities, at least for some tasks, while others are designed for citizen integrators or business users with limited or no technical abilities. Here are the winners: IFTTT IFTTT is a free software platform […]

What’s machine learning? That’s a complicated question. So where do we begin? The machine learning story is not a simple one, especially given the fact that what goes by that name in 2019 differs in many ways from the machine learning technology of the past. What’s more complicated is the fact that the internet is bursting with descriptions of machine learning at every imaginable level of expertise and abstraction. Try punching the term into a search engine and expect to find yourself digging through a mixed bag of technical discussions, academic publications, user forums, blogs, tech reporting, and so on. To cut through the noise and clear away confusion, it’s best to establish a clear foundation. What we can do is start with a simple, working definition of machine learning and use it, and the basic concepts connected with it, to better understand some fundamental issues around this rapidly developing technology and its growing practical applications. This article provides a brisk but deep dive into the world of machine learning by addressing the following key issues: What is it? How it differs from past technologies? How it is being used to guide decision-making and improve performance within many different kinds […]

Your website can be a revenue-generating machine when you optimize it with your users in mind. But if you want to generate more leads, and more revenue, then implementing effective user experience (UX) best practices is a must. There are many tools that can help you on your UX journey, including A/B testing tools, Digital Experience platforms, ecommerce software, and other tools aimed to optimize your website and enhance your strategy. Consider these six effective UX strategies you can use to leverage revenue-producing results from your website. 1. Optimize Your Landing Pages Your landing pages are the face of your online presence and will help generate revenue by leading prospects down the sales funnel and increase your conversion rate. For instance, you can create landing pages that help prospects make a purchase and use clearly identifiable buttons for carrying out the transaction. Making sure the content on your site is consistent on your landing pages is also another way to streamline and optimize your website. For example, if you’re offering a free trial on your site, your landing page should mirror that message. 2. Make Site Navigation Natural A site that is hard to navigate can drive down your revenue […]

What is Data Science? The best starting point is to clarify what a data science platform is and what it can be used for. There is so much buzz around data science and its close analogs machine learning, deep learning and AI, that what is actually meant by these terms continues to perplex. Data science is a technical discipline that is all about using code and data to build complex models that can make predictions in the world. Data science as a discipline uses machine learning and deep learning are techniques for building data science models. What kinds of things can data science predict? Models built by data scientists are used to predict actual events in the real world. Examples of the kinds of questions that data science models can answer include: How can I reduce customer churn? How can I optimize my supply chain to ensure on-time delivery? How can I ensure that the right site visitors are seeing the right ad? How many units of product x will I sell next year? How can I spot errors on health insurance claims? How can I detect a data breach at the moment it happens? Some questions, however, are harder to […]

Big data is big capital in today’s tech markets. Technological advances that make it cheaper and easier than ever to store and process large quantities of digital information. Thanks to these advances, the analysis of big data, or data analytics, is a flourishing sector of the tech economy. Many products and services offered by tech companies rely on their collection and analysis of huge, complex data sets from increasingly diverse sources. Big data is conventionally defined in terms of the three Vs: a greater variety of data arriving in increasing volumes with ever-higher velocity. It is important to understand these three Vs a little more in depth. Why? In order to understand what big data companies have to offer and which ones to watch in 2018. 1. Variety Whereas traditional data was neatly structured, big data is unstructured or semi-structured, as from text, audio, and video sources. What this means is that these and other new data types require a preprocessing that traditional data did not. Data from sensors, tweets, encrypted packets, audio recordings, photographs, e-mail, books, presentations, and documents, and so on are all qualitatively different from one another. They do not all fit neatly or in the same […]

Every business faces the same challenge: to make a consistent profit while continually growing and improving customer satisfaction. The way businesses achieve this goal has changed in recent years, with software at the core of business success. Just like their customers, businesses are not looking for a solution that works. They are looking for the best experience possible. They are looking for a software solution that increases productivity, lowers cost, and improves the bottom line. This is where software-as-a-service (SaaS) comes in. “Companies have woken up to the fact that people want outcomes, not ownership. They want customized experiences, and they want continuous improvement, not planned obsolescence. This isn’t a software story anymore. The table stakes have been raised for every industry.” – Tien Tzuo Founder and CEO, Zuora SaaS companies like Salesforce, HubSpot CRM, and Zendesk have paved the way businesses of all sizes to strategically use software for business processes. Software giants like Microsoft, Amazon and IBM now focus a larger portion of their effort on SaaS products and offerings. The combination has translated into a business environment run largely using SaaS products. Even with the growth of software-as-a-service, some companies and business leaders are left wondering what […]