Semrush Product Guide
Ever wondered how Semrush’s users think it performs? Our detailed guide, synthesized from honest user experiences, can help you figure out what works well and what doesn’t. Discover the strengths and weaknesses of Semrush before making a purchase decision.
Highlight the Right Reviews
Throughout the guide below, there are links directly to reviews. Select the reviewers most relevant to you, and those links will be highlighted in blue.
Table of Contents
SEO Fundamentals
Keyword Research
Reviewers consistently highlight Semrush’s keyword research as a standout feature, praising its depth and accuracy. Users appreciate the Keyword Magic Tool for uncovering a wide range of relevant search terms and the Organic Research Tool for providing valuable insights into competitors’ keyword strategies. The platform’s ability to track keyword rankings effectively and offer comprehensive keyword analysis is widely acknowledged. Despite some minor concerns about data delays in certain reports, overall, Semrush’s keyword research functionality is regarded as a valuable asset for optimizing digital marketing campaigns. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush does a great job when it comes to getting info about keywords. It is easy to distinguish user intent, keyword volume, and keyword difficulty, easy to check a snapshot of the search engine results page (SERP), and of course to see the URL keywords are ranking for.” – Manager in Marketing, Gambling & Casinos, 501-1000 employees
“I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition. The knowledge that you gain from each individual section of Semrush is truly fascinating.” – Administrative Assistant in Marketing, Marketing & Advertising, 1-10 employees
“Sometimes it’s way too hard to deal with all the issues their system is reporting after a crawl.” – Manager in Marketing, Gambling & Casinos, 501-1000 employees
Competitor Analysis
User sentiment on Semrush’s competitor analysis capabilities varies widely. Some reviewers praise Semrush for its robust competitor analysis tools, highlighting its ability to provide valuable insights for optimizing content strategies and enhancing SEO performance. However, others express concerns about the additional costs associated with certain competitive analysis features, indicating that it may not be the most cost-effective option for businesses with limited digital marketing budgets. Despite these mixed opinions, Semrush’s competitor analysis functionality remains a key feature that users leverage to understand market positioning and identify strategic opportunities in the digital landscape. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance.” – Account Manager in Research & Development, Information Technology & Services, 51-200 employees
“Semrush allows us to benchmark and record the success of our SEO Campaigns. Plus, their support is top-notch. The company is uber-accessible. Quite frankly, we could not run our business without Semrush as it gives us such a competitive advantage.” – Consultant in Marketing, Marketing & Advertising, 1-10 employees
“Some Competitive Analysis Features Cost an Additional $200 per Month Extra; Their Site is Hard to Use on a Mobile Device.” – Administrative Assistant in Marketing, Marketing & Advertising, 1-10 employees
Site Audit
User feedback on Semrush’s site audit feature is generally positive, with many users highlighting its effectiveness in identifying technical issues on websites. The tool is commended for its ability to provide detailed reports that help in improving site health and optimizing for search engine rankings. Some users find the site audit tool to be invaluable for understanding website deficiencies and making necessary improvements. However, a few users have mentioned that interpreting the results of the site audit can be challenging at times. Despite this, the consensus leans towards Semrush’s site audit functionality being a valuable asset for website optimization and maintenance. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush allows us to keep an eye on the general and specific health of our clients’ websites. We use it before taking on a website rebuild to tell us what is and isn’t working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“Even though their technical site audit is quite extensive, sometimes it’s way too hard to deal with all the issues their system is reporting after a crawl.” – Manager in Marketing, Gambling & Casinos, 501-1000 employees
“I can set audit for my website to learn its health and after the audit, it is quite easy to navigate between sections to solve your website problem.” – Account Manager in Marketing, Marketing & Advertising, 5001-10,000 employees
SEO Optimization and Tracking
Rank Tracking
Reviewers consistently highlight Semrush’s rank tracking feature as a valuable tool for monitoring keyword performance and tracking search visibility. Users appreciate the detailed insights provided by Semrush’s position tracking functionality, allowing them to make informed decisions to optimize their online presence. While some reviewers mention minor drawbacks such as cost implications for tracking multiple keywords, overall, Semrush’s rank tracking capabilities are regarded as a key asset for enhancing SEO strategies and staying ahead of the competition. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Great visuals for keyword position tracking, love that you can see the page that is ranking; Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking); Shows many different and useful views for competitive research; Great templated keyword research tools for those who are not as hands-on with SEO; I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords” – Former Employee in Marketing, Automotive, 201-500 employees
“The sheer power and visibility Semrush gives you is phenomenal, it certainly gives you an advantage over competitors not using this tool. I would recommend this tool without hesitation.” – Professional in Marketing, Market Research, 11-50 employees
“Some of the keyword data from Google – like volume – is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.” – Former Employee in Marketing, Automotive, 201-500 employees
Organic Traffic Insights
User feedback on Semrush’s organic traffic insights varies. While some reviewers praise the platform for its ability to provide valuable insights into organic search performance and help drive traffic growth, others express mixed opinions about the effectiveness of its organic traffic analysis tools. It appears that the consensus on Semrush’s organic traffic insights capabilities is not definitive, with users experiencing both positive and negative outcomes when utilizing this feature. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush is great for any SEO professional for managing the website’s organic performance. The keywords research tool is one of the best tools I use personally and have found great success with.” – Strategist in Information Technology, Information Technology & Services, 11-50 employees
“We helped one client grow organic traffic from 1,500 to 30,000 visitors per month in a highly competitive market using insights from Semrush; Semrush increases morphsites customer acquisition thanks to facilitated pitching.” – Team Lead in Marketing, Marketing & Advertising, 11-50 employees
“If organic search is your primary channel for user acquisition, then Semrush is well worth the cost.” – C-Level Executive in Information Technology, Consumer Services, 1-10 employees
Website Optimization Techniques
Reviewers consistently praise Semrush’s website optimization capabilities. Users appreciate the comprehensive website audits, backlink reporting, and on-page optimization recommendations provided by Semrush. They find the keyword generation and content optimization tools to be particularly valuable in enhancing their search engine optimization efforts. Additionally, users highlight Semrush’s ability to track rankings, monitor competitors, and identify keyword gaps as key features that contribute to effective website optimization strategies. The platform’s support and community resources also receive positive feedback for aiding users in optimizing their websites for improved search engine performance. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
“This is our most thorough website analysis and improvement tool. We are able to directly convert the findings of Semrush’s reports into profitable work. Semrush offers us the assurance that our site optimization selections are correct.” – Manager in Marketing, Marketing & Advertising, 11-50 employees
“Semrush is our ‘swiss army knife’. As an agency that focuses on search engine optimization, Semrush is a necessity. It makes us better and more efficient. We don’t have to spend hours chasing down data and can all look at the same metrics. It makes my job much easier.” – C-Level Executive in Marketing, Marketing and Advertising, 11-50 employees
“We use Semrush for our SEO strategy and content optimization efforts. It’s crucial for keyword tracking and research, and we use the reports tool on a monthly basis. Additionally, we use the writing features on our team to optimize content for SEO, grammar, punctuation, readability, and tone. Finally, Semrush is a huge benefit when it comes to monitoring our competitors and identifying keyword gaps.” – Professional in Marketing, Sporting Goods, 51-200 employees
Digital Marketing and Management
Digital Marketing Strategy
Users generally praise Semrush for its digital marketing strategy capabilities. Reviewers appreciate how Semrush aids in competitive analysis, allowing businesses to gain insights into their market positioning and identify strategic opportunities. The tool’s emphasis on aligning content strategies with user intent is highlighted as a key feature that enhances overall SEO performance. However, some users mention that the premium features of Semrush may not be cost-effective for smaller-scale operations with limited digital marketing budgets. Despite this, Semrush is widely regarded as a valuable asset for strategic digital campaigns, particularly for marketers specializing in SEO, PPC, SMM, and content marketing. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance.” – Account Manager in Research & Development, Information Technology & Services, 51-200 employees
“Semrush is well suited for marketers that work in services like SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.” – Administrative Assistant in Marketing, Marketing & Advertising, 1-10 employees
“However, it may be less appropriate for businesses with limited digital marketing budgets, as its premium features may not be cost-effective for smaller scale operations.” – Account Manager in Research & Development, Information Technology & Services, 51-200 employees
Client and Project Management
Users across various reviews express high regard for Semrush’s capabilities in managing clients, client websites, and client projects. They consistently highlight the platform’s effectiveness in conducting SEO audits, generating keywords for paid advertising, and providing valuable insights into the strengths and weaknesses of clients’ websites. Semrush’s client management tools are praised for streamlining workflow processes, improving productivity, and aiding in client retention. Despite some minor drawbacks such as the cost of additional seats and limitations in backlink data, users find Semrush to be an indispensable tool for enhancing client relationships and project management efficiency. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush allows us to keep an eye on the general and specific health of our clients’ websites. We use it before taking on a website rebuild to tell us what is and isn’t working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.” – General Manager in Marketing, Marketing & Advertising, 11-50 employees
“Semrush has been an invaluable tool for our team when it comes to running SEO audits for our clients and our prospective clients. Without Semrush’s SEO Audit overviews, we wouldn’t have been able to land some of our biggest clients. We are able to show them where on their site there may be deficiencies and how we can go about making them competitive in the organic realm.” – Supervisor in Other, Marketing & Advertising, 11-50 employees
PPC & Paid Search Management
User sentiment varies regarding Semrush’s PPC and paid search management capabilities. Some reviewers praise Semrush for its robust paid search intelligence modules, which provide valuable competitor insights and industry benchmarks. They highlight how Semrush has helped them track market share against competitors, optimize paid search efforts, and adjust ad strategies based on competitor performance. However, other users express concerns about inaccuracies in paid search reporting and inflated keyword search volume. Despite these mixed reviews, Semrush remains a popular choice for marketers and digital professionals looking to enhance their PPC and paid search strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Allowed us to track market share against competitors.; Allowed us to cut back on paid search where we are already ranking for organic.; Allowed us to increase ads for areas where competitors outrank us.” – Manager in Marketing, Computer Hardware, 10,001+ employees
“Semrush allows us to keep an eye on the general and specific health of our clients’ websites. We use it before taking on a website rebuild to tell us what is and isn’t working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless.” – Director in Marketing, Marketing & Advertising, 11-50 employees
“CONS: Paid Search Reporting is often inaccurate; Keyword Gaps isn’t as updated as we would like it to be; Audit Report results could be clearer.” – Executive in Marketing, Internet, 51-200 employees
SEO Strategies
Content Marketing
Users generally praise Semrush’s content marketing capabilities. They appreciate how Semrush aids in generating content ideas, optimizing content for SEO, and improving overall page performance. Reviewers highlight the effectiveness of Semrush’s content marketing tools, such as the SEO Writing Assistant, in enhancing their content strategy and driving better results. Despite some minor concerns, users find Semrush to be a valuable asset for content creation and optimization, particularly in improving organic traffic and increasing visibility online. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
Backlink Analysis
Users seem to agree on Semrush’s backlink analysis capabilities, with many highlighting its effectiveness in providing insights into backlink quality, competitor analysis, and identifying potential toxic backlinks. The tool’s ability to streamline the process of monitoring backlinks and conducting thorough backlink audits has been praised by reviewers. However, some users have expressed concerns about limitations in the number of emails with contacts provided by the link building tool and the lack of automated email sending features. Despite these minor drawbacks, Semrush’s backlink analysis functionality appears to be a valuable asset for users looking to enhance their link building strategies and improve their overall SEO performance. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“The link building tool only gives you 1000 emails with contacts; Once domains are in the progress tab you have to manage them individually; No way to sort domains in link building tool for only ones with contact info.” – Professional in Marketing, Market Research, 11-50 employees
“PROS: Backlink Analysis; Keyword Overview; SEO Audit; Toxic Backlink; Competitor Analysis.” – Account Manager in Marketing, Marketing & Advertising, 5001-10,000 employees
“The link building tool is the easiest we’ve found yet.” – Employee in Marketing, Consumer Goods, 51-200 employees
Local SEO
Users generally believe that Semrush’s local SEO capabilities are a key aspect of its functionality. Reviewers have expressed mixed opinions regarding Semrush’s local SEO features. Some users appreciate the tool for its ability to track local positions effectively and provide insights for local SEO projects. However, others have raised concerns about the tool’s limitations in terms of local visibility and the need for a wider set of keyword tracking options. Despite these varying viewpoints, Semrush remains a popular choice for businesses looking to enhance their local SEO strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
“CONS: Local Visibility; Wider set of keyword tracking” – Consultant in Marketing, Marketing & Advertising, 1-10 employees
“My main use is local position tracking, and it works perfectly. They have also recently included hotel finder tracking after that feature was requested. I often revert to using Google Search Console for opportunities on site; it would be great for the ease of use if this could be done within Semrush.” – Consultant in Marketing, Marketing & Advertising, 1-10 employees
“This is the best tool kit for a small to medium business that wants a tool to monitor and track all aspects of the business, including social media, paid, organic, and more recently local. It does require a bit of knowledge about digital to really get the most out of it rather than it being automated. You need to invest time in using the product to get the best out of it.” – Strategist in Marketing, Marketing & Advertising, 51-200 employees
Tools, Resources, and Insights
SEO Tool Features and Utilities
Users consistently praise Semrush’s robust SEO tool features and utilities. Reviewers highlight the tool’s ability to provide in-depth keyword research, track keyword performance, conduct site audits, and analyze competitors effectively. The keyword generation tool, site audit report, and backlink analysis feature are particularly commended for their contribution to optimizing website performance and enhancing SEO strategies. Users find Semrush’s SEO tool features and utilities to be indispensable for managing organic performance, identifying technical issues, and developing targeted SEO plans. The platform’s comprehensive suite of tools, including the Position Tracker, On-page SEO Checker, and Content recommendations, are lauded for their role in streamlining SEO efforts and driving tangible results for businesses and clients. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
Agency Tools and Reporting
Users consistently highlight Semrush’s agency tools and reporting as essential components for digital marketing success. The platform’s ability to streamline SEO audits, keyword research, competitor analysis, and client reporting is widely appreciated by marketing agencies. Despite some minor drawbacks mentioned by a few reviewers, the overall consensus is that Semrush’s agency tools and reporting functionalities significantly contribute to the efficiency and effectiveness of digital marketing strategies. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Very good if you’re a digital marketing agency and a potential customer calls you. You can start to give them impactful information straight away.” – Professional in Other, Education Management, 1-10 employees
“Semrush is the primary tool used in the everyday workflow at our SEO agency. Our team of over 35 specialists uses it for a wide range of reasons. The tool helps us conduct in-depth SEO website audits, find valuable data across countless niches, grow our client’s keyword databases, formulate solid SEO strategies, create large-scale content marketing strategies, and produce easy-to-understand performance reports.” – Team Lead in Marketing, Marketing & Advertising, 11-50 employees
“CONS: Extra seats can be expensive, as an agency with multiple team members this can be frustrating; Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT); Tracking multiple keywords, across multiple clients can be costly.” – Team Lead in Marketing, Marketing & Advertising, 11-50 employees
Educational Resources for SEO
Users generally praise Semrush’s educational resources for SEO capabilities. Reviewers highlight the hands-on experience provided to students, allowing them to practice essential online marketing techniques such as keyword research, site audits, competitive analysis, and content marketing. Despite some minor drawbacks like a learning curve for new users and occasional data accuracy issues, Semrush’s educational resources are seen as valuable tools for enhancing students’ understanding and skills in the digital marketing field. The platform’s ability to offer practical insights and support in creating effective online strategies is acknowledged by users, making it a beneficial resource for students looking to excel in SEO and related areas. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“The tool is great to use and provides students with the much-needed hands-on experience. The online certification courses complement the use of the Semrush platform in the classroom and provide students with an advantage in the job market.” – Employee in Other, Education Management, 51-200 employees
“Students find Semrush helps them easily grasp the critical skills needed in online marketing.” – Professional in Other, E-Learning, 1001-5000 employees
“CONS: Data Accuracy – Sometimes the position tracking and KD % are a bit off. However, the data provides you with a decent gauge for making decisions.” – Professional in Other, E-Learning, 1001-5000 employees
Advanced SEO and Analytics
Technical SEO
Reviewers consistently highlight Semrush’s technical SEO prowess, emphasizing its ability to conduct thorough website audits and identify critical issues affecting site health. Users appreciate the platform’s capacity to pinpoint technical errors and provide actionable suggestions for improvement. While some users find the system’s detailed reports challenging to navigate, the majority agree that Semrush excels in enhancing technical SEO strategies and optimizing website performance. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush does a great job when it comes to getting info about keywords. It is easy to distinguish user intent, keyword volume, and keyword difficulty, easy to check a snapshot of the search engine results page (SERP), and of course to see the URL keywords are ranking for.” – Manager in Marketing, Gambling & Casinos, 501-1000 employees
“Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word.” – Account Manager in Marketing, Marketing and Advertising, 11-50 employees
“Semrush has been great for all of the following scenarios: Identifying any technical development opportunities to CMS and websites to help content rank better.” – Manager in Marketing, Utilities, 1001-5000 employees
Analytics and Performance Metrics
Users generally praise Semrush for its robust analytics and performance metrics capabilities. Reviewers consistently highlight the platform’s ability to provide in-depth insights into keyword performance, competitor analysis, and site health metrics. Many users find Semrush’s analytics tools to be comprehensive and valuable for making data-driven decisions to enhance their digital marketing strategies. While some users mention limitations in certain reporting metrics and integration with external tools, overall, Semrush’s analytics and performance metrics functionalities are regarded positively by users across various industries and roles. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities.” – Account Manager in Research & Development, Information Technology & Services, 51-200 employees
“Semrush is great for any SEO professional for managing the website’s organic performance.” – Strategist in Information Technology, Information Technology & Services, 11-50 employees
“The reporting features will get the job done, but a lot of the data views are much more restricted in the generated reports than they are in-app.” – Former Employee in Marketing, Automotive, 201-500 employees
“Helps us develop new products (Content Gap Analysis); Semrush data helps us close new business; Helps us report on performance (prove ROI)” – Manager in Marketing, Marketing & Advertising, 11-50 employees
SEO Reporting
Users generally praise Semrush for its robust SEO reporting capabilities. Reviewers consistently highlight the ease of creating detailed reports for clients, monitoring analytics, and performing advanced SEO tasks effortlessly. While some users have raised concerns about specific features like local SEO reporting and report export options, the overall sentiment leans towards the effectiveness and efficiency of Semrush’s SEO reporting tools. The platform’s ability to provide valuable insights, track keyword performance, and offer comprehensive website analysis through reports is widely appreciated by users across different industries. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Creates Simplified Reports; Easily Monitor and Manage Traffic Analytics; Allows you to Perform Advanced SEO Tasks with Ease” – Administrative Assistant in Marketing, Marketing & Advertising, 1-10 employees
“Semrush provides a comprehensive suite for SEO and digital marketing analysis. I particularly appreciate its intent-based keyword research option, enabling users to align content strategy with specific user intents. With robust analytics and competitor insights, it’s a powerful tool for enhancing online visibility.” – Account Manager in Research & Development, Information Technology & Services, 51-200 employees
“Some of the errors in the audit reports are confusing.; We have found that the keyword search volume is sometimes inflated; The paid search reporting is often incorrect.” – Manager in Marketing, Marketing & Advertising, 11-50 employees
Market Analysis and Social Media
Market Research and Trends
User feedback on Semrush’s market research and trends capabilities is generally positive, with reviewers highlighting the platform’s effectiveness in providing insights into competition, industry trends, and keyword movements. Users appreciate the ease of conducting competitor analysis, tracking market trends, and identifying valuable keywords for their strategies. While some users mention limitations in certain trend tracking features, overall, Semrush seems to offer valuable tools for conducting thorough market research and staying informed about industry trends. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
“Semrush is best suited for quick analyses of competition and current trends of overall keyword movement.” – Account Manager in Product Management, Marketing & Advertising, 51-200 employees
“Helped us identify content topics that we needed to create articles for. Helps us track overall domain health trends.” – Analyst in Marketing, Hospital & Health Care, 501-1000 employees
“Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word.” – Account Manager in Marketing, Marketing and Advertising, 11-50 employees
Social Media Monitoring
Users generally appreciate Semrush’s social media monitoring capabilities, citing its user-friendly interface and valuable insights for managing social media presence. While some reviewers mention limitations in social media reporting metrics, overall, Semrush’s tools are seen as beneficial for scheduling posts, analyzing performance, and guiding social media strategies. The platform’s ability to streamline social media management tasks and provide actionable data contributes to its positive reputation among users. (Source Reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
“Their social media. Shame on you other SaaS companies. You cower in the shadows of SEMRush’s social media team.” – C-Level Executive in Corporate, Marketing & Advertising, 11-50 employees
“Semrush is particularly well suited to help create a branding direction for any business. From social media management to website statistics and analytics.” – Partner in Marketing, Marketing & Advertising, 1-10 employees
“Very limited Social Media reporting metrics; Very limited Google Ads reporting metrics; Not extremely helpful on the paid side of things (GA)” – Director in Marketing, Marketing & Advertising, 11-50 employees
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