How customer voice
drives business

TrustRadius Top Rated **This post was updated on July 19, 2019 to reflect recent changes in the ATS industry.** Today, we awarded the 2019 TrustRadius Top Rated badges for Applicant Tracking Systems (ATS). The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Applicant Tracking Systems (ATS) An Applicant Tracking System (ATS) helps recruiters and HR teams manage their recruitment efforts. The system contains a database of candidates that automatically imports new candidates and their applications from connected job listings. From within the software, recruiters can contact applicants via email or through professional social networks such as LinkedIn. Most ATS products include tools to help recruiters post job listings on job search sites or the company websites. Some products support active recruitment methods, providing ways for recruiters to search for, talk to, and keep track of potential candidates—even if they haven’t applied for a job yet. Resume parsing and management, background checks, duplicate prevention, […]

*This article was updated on June 8, 2019 based on new research conducted by the TrustRadius team* Your business phone system serves as your direct portal to all the influential contacts in your business. It’s important that you select a solution that offers the tools you need to support and enhance your communications without straining your budget. Google Voice for Business offers calling capabilities, tools, and features, for free. However, it can sometimes mean unexpected costs if it’s not the right system for you. This post will dive deeper into business user reviews of Google Voice for Business and explore the key features, pricing, and pros and cons of this communication app to help you determine if it’s right for you. Google Voice – What is it? Google Voice is a free VoIP app offered by Google that provides users with a phone number and a collection of features and tools that can make business communications more accessible and convenient on any mobile device. Access is as simple as signing up for a free account or downloading the app. You can then select your phone number to begin making free or low-cost calls. You also gain access to a variety […]

We hold these truths to be self-evident, that not all software products are created equal. That’s why, in honor of Independence Day in the US, we’re celebrating the software that users would follow to the ends of the earth with TrustRadius’ Most Revolutionary Award!  To determine the most revolutionary software, we examined TrustRadius’s collection of over 2.67 million words contained in reviews across hundreds of product categories, looking for the products with the most reviewers mentions of the word “revolution” or any derivative thereof. The stars at the top of our list have really earned their stripes! The people have spoken. These progressive technology products capture the innovative spirit of revolution.  Introducing our Most Revolutionary Software for 2019 in alphabetical order: Act-on Airtable Appian Cvent Event Management Gainsight HubSpot MindTouch Oracle HCM Cloud OutSystems SharpSpring Inspired by our list of Most Revolutionary software, we’ve compiled a ten-step guide to how each of our winners helps their customers start their own successful revolutions!  Step #1: Focus on what’s valuable to achieve at the moment with Appian  Setting a focus for your budding revolution helps people rally around what’s really important. Just as the Patriots of the American Revolution were seeking freedom […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Account-Based Marketing (ABM) Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Groove Groove is a multi-faceted sales engagement platform used for account-based sales, providing sales acceleration through CRM and email or calendar integrations, and campaign automation through its “Groove Flow” process engine.  Groove also offers sales enablement through it’s email tracking and sales analytics. Just for ABM, Groove provides account-level analytics and account-based campaign prioritization. Beyond CRM and calendar integration, Groove notably integrates with LinkedIn Sales Navigator, allowing sales reps to connect to important contacts or integrate InMail at various stages of their campaigns. On TrustRadius, the majority of Groove users are from  mid-size companies (67%). Reviewers on TrustRadius love Groove’s workflow consolidation and streamlining for reaching out to large numbers of contacts, its sales acceleration features such as calendar and CRM sync with email (inbound and […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Heatmap and Session Recording Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Hotjar Hotjar is a heatmap and session recording tool that enables marketers to see and understand their website’s conversion funnel. It allows marketers to replay user activity, tag recordings and take notes, as well as suppress user actions that are not meaningful. Hotjar also features a survey tool, which allows UX designers to reach out and quickly gather feedback from site users about their behavior. Hotjar offers pricing for individuals and agencies, and includes a special plan for startup companies.  It is used by marketers and UX designers across companies of all sizes. A majority of  Hotjar users on TrustRadius work in small business and marketing agencies (53%). These users appreciate the interpretability of Hotjar’s recordings and heatmaps, and how it can be used to […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Marketing Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: HubSpot  HubSpot is a marketing automation platform that is well suited for use by SMBs and growing businesses. It includes features like A/B testing capabilities, ability to generate customized campaign reports, and tracking of metrics such as email open rates and click through rates. HubSpot offers a one-stop automation platform for multiple marketing channels – email, social media, and video. Other features include email marketing, the capacity for hundreds of marketing automation flows, ad management, chatbots, attribution reporting, and SEO tools.  Users of HubSpot on TrustRadius primarily work for small (51%) and midsize (25%) businesses. HubSpot reviewers are impressed with HubSpot’s traffic tracking, marketing automation, analytics capabilities, Gmail integration, and its integrated platform, which helps streamline workflow. “We use HubSpot for our own organization’s marketing and our […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Customer Service Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Bold360  Bold360 is a customer service solution that enables users to provide personalized customer interactions at scale and helps managers assess agent performance . Bold360’s AI-powered chatbot can engage prospects and customers in conversations customized to their own experience and connect these conversations across channels. These channels include live chat, email, Facebook Messenger, website self-service, SMS, Twitter, and video chat. Features such as the current queue status, canned messages, open chats, and new message alert pop-ups help agents manage their workload, and filter and respond to messages with ease.  One key feature of Bold360 is its real-time messaging, and quick responses. In turn, this also enables simple, cross-departmental communication.  Bold 360 users on TrustRadius primarily hail from enterprises (74%). Reviewers on TrustRadius praise Bold360 for […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Oracle Responsys Oracle Responsys, part of the Oracle Marketing Cloud, is a cross-channel campaign management software. It encompasses email marketing execution, mobile messaging and marketing, as well as ecommerce marketing (e.g. abandoned cart recovery, retargeting, etc.) via its integratibility with the Oracle Commerce Cloud. Oracle Responsys features rich analytics to meet the task of performing attribution analyses of various elements across segments, channels, and display device. The core of Oracle Responsys is its campaign orchestration, allowing marketers to design the customer experience in the visual  automation workflow designer.  On TrustRadius, the majority of Oracle Responsys users are from midsize (57%) companies. Reviewers appreciate Oracle Responsys’ core email design capabilities, ability to send push notifications, and overall  ease-of-use and intuitiveness. “ [Oracle Responsys] allows us to orchestrate […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Webinar Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: BlueJeans BlueJeans is a web conferencing and video calling platform that supplies a complete webinar solution. BlueJeans’ plans provide a low cost option for users hosting 50 person meetings, but scale to support events with up to 15,000 remote viewers. Webinars conducted via BlueJeans Events can be viewed in device agnostic HD video and include user interactivity tools like polling, surveys, and  moderated chat.  Beyond the live experience, BlueJeans provides cloud storage and sharing of events, a calendar integration, and social sharing capabilities.  On TrustRadius, the majority of BlueJeans reviewers come from either small businesses  (35%)  or enterprises (30%). Users praise BlueJeans’ sound and video quality for all situations, the easy-to-use session sign-on experience, and its versatility for use in both small conferences and huddles as well as […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Monitoring Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Agorapulse Agorapulse is a social media management tool designed to support a business’s ability to manage Facebook, Twitter, Instagram, LinkedIn, and YouTube activity. Users can post content to these channels, provide community engagement, and download reports from a single dashboard.  Agorapulse also provides users with monitoring-specific features such as keyword searches, competitor analysis, and real-time tracking.  Over 90% of Agorapulse’s users on TrustRadius come from small and mid-size businesses, with many reviewers praising the high quality of Agorapulse’s customer service. Reviewers also appreciate the URL tracker, the publishing calendar, and the ability to upload many pieces of content at once. “Agorapulse provides our Marketing Department a terrific platform to schedule all our social media content. Its intuitive interface allows us to create and preview a post […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Mobile Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Google Analytics   Google Analytics is a popular web analytics tool and has both free and paid versions available. This product offers users tools to help them understand where their web traffic is coming from, view site visitor activity, and analyze key engagement metrics. It includes features such as the ability to view site visitor location, time on page, landing page, and more.  While Google offers both a free standard version of and paid 360 version of Google Analytics, the free version still includes powerful user engagement metrics and analysis features. As a Google product, it seamlessly integrates with other Google products and services.  Together, reviewers from small and midsize businesses make up the majority (67%) of Google Analytics users on TrustRadius. Users on TrustRadius appreciate the fact […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Marketing Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Agorapulse Agorapulse is a social media management suite that includes many social marketing features: Message and activity aggregation dashboard that allows marketers to comment, post and reply to messages publicly or privately, an AI assistant to suppress noise, and a collaboration inbox that enables  a team of marketers to respond quickly and effectively to customer complaints across social channels. Agorapulse’s analytics allow marketers to identify high performing content and posts, and what type of topics or replies encourage the most shares, replies, likes. The platform also provides a marketing calendar for posting and sharing content, a social posting approval workflow, and themes that social content can be organized into and analyzed to see which theme boosts audience engagement the most.  On TrustRadius, a large majority of […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Video Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Renderforest Renderforest is a cloud-based video making platform used by brand and content marketers to create professional videos for sales purposes or corporate presentations. Renderforest provides HD quality video, and its video tools can be used to create animations, cartoons, advertisements, real estate walkthroughs, and other kinds of interactive videos.  Renderforest also includes a logo creator, landing page or video content website, and a library of stock imagery and music to use in promotional videos.  On TrustRadius, a majority of users are from small businesses (79%). Reviewers on TrustRadius  love Renderforest for its simplicity, easy to use animation maker,  convenience of its templates,, and the speed with which they can build attractive logos. “We have found Renderforest to be very quick and effective in creating Logo Reveals […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Ecommerce Personalization Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Monetate Monetate is a personalization engine which can produce intelligent, contextual product recommendations and 1-to-1 personalization for ecommerce businesses. Monetate can act upon real-time and historical visitor data, group-level buyer data, as well as product data (e.g. highest reviewed, top sales or hot items, etc.) to produce recommendations. To avoid frustrating a visitor, Monetate can also rely upon configurable rules, for example, never recommend out-of-stock items to online shoppers.  Monetate supports a range of website experimentation and optimization using tools like ANOVA and A/B testing, and out-of-the-box segmentation procedures. These tests can then be applied to existing data in the users CRM or customer data platform (CDP), or to third-party data sources. Monetate can integrate these test results into its dynamic personalization allowing marketers to capitalize on […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Consumer Ratings & Reviews Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: SmileBack SmileBack is a consumer ratings & reviews software that  collects and analyzes customer feedback, focusing on simple, easy to fill out customer satisfaction surveys. SmileBack provides fast, visual (e.g. smiley face v angry face) feedback forms, customizable alerts, and customer journey analytics for locating problem spots in the customer experience. SmileBack is designed to help increase customer response rate and therefore provide greater insight into the customer experience. Smileback integrates with a company’s ticketing,support, and help desk systems to alert the support team  of new customer feedback and provide access to customer details and data. On TrustRadius, SmileBack is reviewed primarily by users from small businesses (80%). Users of SmileBack on TrustRadius appreciate its fast setup and integration with existing systems, easy to fill […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Live Chat Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: LiveChat LiveChat is a web-based customer service app and chat tool that integrates with a wide variety of third-party apps to provide a live conversation alternative to a phone call. LiveChat features automated greetings, canned responses, as well as a ticketing system and group management features on higher priced tiers.  LiveChat is used primarily by service and sales agents across companies of all sizes and industries, and is priced on a per-agent basis.  Users on TrustRadius praise its simplicity and reliability, making it quite useful for large centers that need an easy to use, straightforward live chat tool that requires very little training for successful agent onboarding. “LiveChat is the most suitable Helpdesk solution for teams. Be it small startup teams, medium-sized organizations, and large organizations; the […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Landing Page Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Unbounce Unbounce is an application used to build pop-ups, “sticky bars,” banners, and landing pages. It connects marketing campaigns to tested and optimized landing pages that are separate from the company website and are designed to maximize conversion. For building landing pages Unbounce provides a drag-and-drop editor, video embedding, and Unbounce’s own “lightbox” functionality – a user-triggered element which allows forms or media to be placed in the landing page, without making it seem cluttered.  Across TrustRadius, Unbounce is reviewed primarily by users working in a marketing role (61%). Roughly half of Unbounce reviewers come from small companies (52%). Reviewers praise Unbounce’s landing page templates, easy-to-use code-free editing tools, and its advanced A/B testing and conversion tracking capabilities. “Unbounce is used by our marketing department to quickly […]

Today, we awarded the 2019 TrustRadius Top Rated badges for Blogging Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: WordPress  WordPress is a publishing platform popular among individuals and companies of all sizes for hosting blogs or getting websites off the ground quickly. It is open source and features ready-to-use themes, a mobile app for publishing on the go, and many plugins supplying a wide variety of features at little to no cost. Although programming knowledge is not required to use WordPress, experience with it enables users to further customize website design though code manipulation. WordPress also allows several blogs to be hosted in one installation, and enables users to host, control, and moderate their own blogging communities through a single dashboard. It also has features like SEO plugins, and can automate website management and online marketing, bringing visitors from search engines and social networks to users’ […]

Today, we awarded 2019 TrustRadius Top Rated badges to a number of outstanding marketing tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. While many software categories have multiple products that earned a 2019 Top Rated badge (find them all on our blog here), this year eight marketing software categories have only one Top Rated winner. These products stand above the rest in each of their respective categories. Without further ado, here are the eight marketing categories and their stand-out products:  Content Marketing Software – PathFactory  Marketing Resource Management Software – Adobe Campaign Mobile Marketing – EZ Texting Public Relations (PR) Tools – TrendKite Search Engine Marketing (SEM) Tools – Google Ads Social Media Advertising Software – Facebook for Business Social Media Analytics Tools – Sprout Social Tag Management Solutions – Google Tag Manager Here’s a closer look at these outstanding marketing tools:  PathFactory (formerly LookBookHQ) PathFactory is an analytics-centric B2B content […]

Today, we awarded the 2019 TrustRadius Top Rated badges for All-in-One Marketing Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: HubSpot HubSpot provides a complete inbound marketing platform that when bundled with the free HubSpot CRM presents a total integrated solution, with pricing not out of reach for SMBs. Beyond its familiar marketing automation features, HubSpot’s all-in-one platform provides ad management, live chat and web forms, email campaign management, as well as site analytics and A/B testing. HubSpot also offers companies a range of extra features such as a conversational bot builder, video hosting, smart content for a personalized viewer experience, and advanced analytics. One thing that distinguishes HubSpot is that it provides a marketing automation solution affordable for small businesses, but doesn’t compromise on feature breadth or complexity. A large majority (71%) of HubSpot users on TrustRadius are from small businesses. HubSpot reviewers enjoy the free […]