How customer voice
drives business

Yesterday we announced our 2019 “Most Loved” winners! We were really feeling the love this Valentine’s Day and wanted have a little fun with our Valentine’s Day cards! Here are the Top 10 “Most Loved” tools on TrustRadius, and what you can learn from them!

Here at TrustRadius, love is in the air every time we look around at our growing community of business software users. In the spirit of Valentine’s Day, we compiled the first ever TrustRadius Love Report, which analyzed every review we have collected to date word by word. We looked at a total of 168,000+ reviews of 4,185 products across 421 categories, and determined which products were the most beloved by TrustRadians by comparing mentions of “love” in all its (grammatical) forms to the total number of reviews we’ve received of each product. After much consideration, fifty products emerged as the winners of TrustRadius’s first-ever Most Loved Award, with the highest ratio of “love” per review across our entire site. The award winners span many categories and are most loved by their customers for a multitude of reasons, but there were some things that charmed and beguiled reviewers across the board. Here’s the full list of the 50 “Most Loved” Award winners, as well as an in-depth look at what we learned from the top 10 products about how to tell you’re head over heels in love (with a software product): Workable The one you love doesn’t try to change you. […]

At the heart of sales is the ability to understand and connect with buyers. It is only after this connection that salespeople will hold any influence on their sales. Trust is what that connection needs. Yet only 3% of consumers trust salespeople. At that rate, it is difficult to connect with leads and close sales. Identifying the roadblocks that are slowing you down is the first step to improving your numbers. Here are 5 things that might be getting in your way, and some of the trends and technology that can help you push through. Top 5 Roadblocks For B2B Salespeople #1 Pursuing the wrong leads Let’s start at the top of the funnel, with prospects. Or, if you are a flywheel fan, the “attract” section of the wheel. 28% of salespeople say that identifying good leads is more difficult than it was a few years ago. The same study says that 37% of reps struggle most with prospecting. Cold calls and cold emails are simply ineffective. Shane Snow, the author of Smartcuts, sent 1,000 cold emails to executives as an experiment and received very little feedback. Only 1.7% of those who received emails responded. This often-cited experiment was insightful […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Search Engine Optimization (SEO) Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Search Engine Optimization (SEO) Search engine optimization (SEO) tools help users grow organic traffic on their website, social profiles, or mobile application by increasing the site’s ranking on search engine results pages (SERPs). A few ways SEO teams can boost the ranking of specific webpages or mobile apps is to (1) feature original, relevant, and interesting content, (2) adjust site architecture to make it more intuitive and easy for search engine crawlers to find, and (3) increase external links (or backlinks) to their site. SEO tools help users track and measure SEO performance with features such as keyword analysis, backlink management, technical site audits, site ranking tracking, and traffic analytics and reports. Some products offer the ability to measure additional metrics such as share of voice […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Web Conferencing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Web Conferencing Software Web conferencing software enables users not in the same physical office, such as remote employees, clients, prospects, business partners, or members of other office branches to participate in online meetings. This software is used in many scenarios: one-to-many presenter style meetings, group meetings, virtual face-to-face client or remote employee meetings, online presentations, conference calls, webinars, online learning, product demos, and live trainings or tutorials. Many vendors offer features such as audience polling, live chat, Q&A, and file sharing along with standard video conferencing, dial-in, and screen sharing capabilities. Evaluating web conferencing software and finding one that has the level of quality, reliability, security, and scalability that fits your business best can be tough to navigate. Feedback from users who have already been through this process […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Survey & Forms Building Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Survey & Forms Building Tools Survey & forms building tools help users design and distribute surveys, collect responses, and analyze online survey results. Some products may focus more on survey design and include a range of survey question types and logic, while other tools may focus more on reporting and offer advanced statistical results analysis. These tools have a wide application and are used across industries for things like customer satisfaction surveys, employee feedback surveys, and market / academic research. Common survey & forms building tools features include various survey formats (e.g. online, print, or phone), survey templates and layouts, response collection, question types to choose from (e.g. multiple choice, single select, sliding scale, matrix questions, open-text), question logic options (e.g. conditional, branching, random), and results […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Marketing Automation Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Marketing Automation Software The ultimate goal of every marketing team is to find high-quality leads, nurture them with personalized and relevant content, and pass them along to the sales team to be turned into happy (and hopefully repeat) customers. Marketing automation software helps marketers achieve this by automating and scaling the more repetitive tasks that would otherwise take hours of manual labor. Products include features such as implementing marketing campaign sequences across a variety of channels (e.g. email, social, mobile, landing pages, etc), landing page customization, lead list segmentation, lead nurturing and scoring, and analyzing marketing campaign performance to see what works and what doesn’t. Many marketing automation products integrate with third-party tools and platforms (e.g. Facebook, LinkedIn, Salesforce, etc). There are many things to consider when purchasing […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for A/B Testing Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. A/B Testing Tools A/B testing tools enable users to optimize their website, webpages, or mobile applications in order to positively impact desired outcomes such as increased conversion rates and decreased page bounce rate. They allow businesses to divide site traffic across different websites or web page versions to test which variant performs best. Basic A/B testing tools will be able to implement A/B and Split URL tests, calculate conversion rates, and provide the statistical likelihood of one site version outperforming other variations. Some products may also include other analysis tools such as heatmaps and scrollmaps, site surveys, and visitor recordings. While some A/B testing tools require knowledge of HTML or CSS in order to create tests, many of these tools have a WYSIWYG interface that enable users without […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Email Tracking Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Email Tracking Tools Sales email tracking tools tend to include a core set of email tracking metrics along with other capabilities that allow users to create, test, and monitor sales email campaigns. These tools help salespeople view overall email engagement by tracking metrics such as open rate, click through rate, and how far down an email prospects are reading. Sales email tracking tools are typically very easy to use and integrate with the user’s email application to provide email engagement information from inside the user’s inbox. They also don’t require any action either from the email sender or recipient in order to track an email and thus run ‘noiselessly’ in the background. Common sales email tracking tool features include email engagement metrics tracking, email templates, automated […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Web Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Web Analytics Tools Web analytics tools enable businesses to track user activity and engagement on their website, and in some cases on social platforms and mobile applications as well. These tools track metrics such as number of active users, number of pageviews over a specified time period, conversion rates, number of onsite link clicks, how far users travel down the page, and average time on page. Some tools may specialize in one area of web analytics such as heatmaps and scroll maps, visitor recordings, A/B and split URL testing , and audience segmentation and personalization. There are also larger web analytics platforms that provide marketing, SEO, product, and sales teams with an overall view of user activity and engagement metrics. All of these tools aim to help businesses […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Content Management Systems. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Content Mangement Systems (CMS) Content Management Systems (CMS) allow users to create, publish, and manage digital content, typically on a website. However, more advanced CMS and/or Digital Experience Platforms (DXP) enable users to manage content across digital channels. Some popular CMS use cases are on content-heavy websites such as blogs, news sites, eCommerce sites, corporate sites, and intranets. While different types of CMS may have different areas they focus on, most include these capabilities; a WYSIWYG editor, content creation tools, content indexing, document format management, content versioning and archiving, and content publishing with templates or a wizard. More advanced CMSs may include other features such as the ability to create personalization rules based on site visitor activity or demographics that control which users see specific content. Here are […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Email Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Email Marketing Software Email marketing software helps businesses stay connected to their customer base, reach out to prospects, and, ultimately, drive sales. These products increase efficiency by enabling marketers to send out large batches of emails at once (e.g. promotional emails or newsletters), also referred to as ‘blast emails’, instead of requiring an individual to manually send each email. Email marketing tools also allow marketers to create segmented email lists, keep track of email subscribers, send out triggered emails, and set up email marketing campaigns sequences. Some products also include personalization capabilities that allow marketers to customize messages based on subscriber demographics or behavior. Other common email marketing software features include a drag and drop or HTML email editor, email templates, email A/B testing, email drip campaigns, CRM […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Ad Serving & Retargeting Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Ad Serving & Retargeting Platforms Ad serving & retargeting software is designed to help marketing teams expose customers and prospects to promotional content both on their own digital channels and on other sites. While ad serving solutions typically focus on displaying rich ad content to all site visitors, retargeting software uses visitor behavioral and intent data, collected onsite and offsite, to focus on more specific audience segments. Some ad serving & retargeting products allow marketers to use targeted promotional content on multiple different channels (e.g. websites, social media platforms, blogs, news sites, etc). Common ad serving & retargeting software features include ad campaign creation and deployment, multiple formats to display ads, sequenced ad targeting, integrations with ad exchanges, ad analytics and reporting, ad conversion tracking, ad […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Intelligence Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Intelligence Sales intelligence software is used by sales and marketing teams to collect and analyze information on new and already established leads. These tools help to strategically build the pipeline with in-depth information on prospects, track and record customer and prospect interactions, create lead lists, conduct lead scoring, provide context for lead nurturing, and determine when leads are ready for a conversation with a salesperson. Most sales intelligence tools either feed contact data into the user’s CRM, or serve as a data repository for collecting prospect contact, demographic, firmographic, and technographic information. As with any database, the quality and freshness of the data is a paramount concern, and is a key consideration when purchasing sales intelligence software. Another factor to consider is the size of the contact […]

Picture a situation we’ve all found ourselves in before: You’re itching to watch a movie, but the streaming experience has momentarily lost its luster. Maybe your recent binges have drained your queue so that only the sketchy dregs are left. Or maybe you’ve logged so many hours on the couch that you need to be surgically removed from the cushions and you long to see the sky once more. Whatever the reason, you’re craving the theatergoing experience, so you turn to Rotten Tomatoes for the standard information-gathering ritual. But not so fast! Rotten Tomatoes is a massive clearinghouse. It aggregates lots of reviews from lots of different sources. If all that data is going to help you decide what movie to see, you’ve got to figure out what bits of information are relevant to your situation. That means making judgement calls: deciding how much weight to give reviews from critics as opposed to those from other audience members; whether to give more weight to written reviews or to numerical scores; whether a given reviewer shares your personal tastes; and so on. And it’s not just about running down a checklist. Your gut feeling plays a big role, too. We’ve all […]

The podcasting boom is well and truly underway. According to recent figures, iTunes is now home to more than 525,000 active podcasts, with a total of 18.5 million episodes available to stream or download. Furthermore, podcast audiences have consistently grown 10 to 20% year over year, a trend which seems highly likely to continue. This growing popularity represents a big opportunity. Podcasts are a great marketing tool as they enable companies to share subject-specific expertise in a novel and engaging way. This helps build brand recognition, trust, and authority among consumers. Indeed many businesses have already taken the leap and begun recording and distributing their own podcasts. In this post, we’ll explore why that is and how you can do the same. The growing popularity of podcasting The growth of podcasting corresponds with the slow decline of traditional media such as TV and radio. Audiences are now increasingly seeking out niche online content that caters to their own interests and hobbies. This is part of the appeal of podcasts. Whatever you’re into, from banking to cartoons, there’s a podcast out there for you. This level of variety simply can’t be matched by traditional media.   Another key factor contributing to […]

The rapid evolution of technology has changed every facet of doing business.  These days, companies are feeling the pressure to evaluate their status quo and adjust where needed. One area this pressure is being felt especially hard is the respective roles of marketing and sales and how to create synchronicity between the two. Sales/marketing alignment is regularly cited as one of the top concerns for B2B organizations, and for good reason—misalignment between these two teams accounts for $1 trillion in costs per year. There are lots of questions to answer about how exactly to get these teams aligned. It can be confusing! Should you make a new technology investment? Do you need new hires? Should you hire a firm to facilitate alignment? Is it just a matter of adjusting existing processes? Deciding which marketing moves are most important can be overwhelming. It can feel like B2B marketing execs caught up in intangible, strategic moves while urgent to-do lists and revenue goals loom for practitioners on the ground. However, there’s good news! There are five overall steps to achieving sales and marketing alignment that have been tried and true by expert marketers. Even better news? There are lots of accessible, inexpensive […]

Your website can be a revenue-generating machine when you optimize it with your users in mind. But if you want to generate more leads, and more revenue, then implementing effective user experience (UX) best practices is a must. There are many tools that can help you on your UX journey, including A/B testing tools, Digital Experience platforms, ecommerce software, and other tools aimed to optimize your website and enhance your strategy. Consider these six effective UX strategies you can use to leverage revenue-producing results from your website. 1. Optimize Your Landing Pages Your landing pages are the face of your online presence and will help generate revenue by leading prospects down the sales funnel and increase your conversion rate. For instance, you can create landing pages that help prospects make a purchase and use clearly identifiable buttons for carrying out the transaction. Making sure the content on your site is consistent on your landing pages is also another way to streamline and optimize your website. For example, if you’re offering a free trial on your site, your landing page should mirror that message. 2. Make Site Navigation Natural A site that is hard to navigate can drive down your revenue […]

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. This is because engaging and informative content attracts top talent in a way that saves time and effort. But this isn’t the only benefit of prioritizing content in your recruitment marketing strategy. If you can consistently deliver high-quality content, you can add value to your business in all sorts of ways. Indeed, there are six reasons why recruiters should pay more attention to content creation. 1. Positing Yourself as a Thought Leader One of the key aspects of any successful marketing strategy is positioning your business as a trusted source of advice and knowledge. And this is no exception for recruiters. Sharing up-to-date, accurate insights about your industry lets not just clients, but also prospective employees know that they can trust you for useful information. You want to offer the kind of news, articles, blog posts, and thought pieces that they can’t find anywhere else. Original and interesting content will keep them returning to your website, and it will boost your overall reputation. It lets your audience of prospective customers and employees know that you’re […]

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey: Total Match Rate True Match Rate Account Match Rate Account Coverage Check out the infographic below to get a better understanding of these metrics and decide which one might be the right fit for your strategy. Before you create an ABM strategy and begin running your campaigns, you must first select an ABM software that best fits your company’s needs. A recent research study concluded that 19% of companies that pursue ABM are confident in their ability to do so properly. Perhaps this is caused by not understanding the functionality of their tools, or, perhaps, it is because they are using the wrong tools in general. Either way, selecting the best fitting ABM tool is detrimental to your marketing team if you’re aiming to ramp up this strategy. Check out Reviews of ABM tools and get a jump start on your buying journey!