B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar

How has Tealium expanded beyond tag management, and what is the strategy behind that expansion? Tag management is a foundational element […]

Just over a month ago, HubSpot, widely known for its comprehensive online marketing suite and as the torch bearer for […]

What’s new at Marketo? We had a great 2014. We grew revenues by 56% and we now have 3,724 customers. […]

A/B Testing is a rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey indicated that 48 percent of companies plan […]

This article was first published on Social Media Today According to our latest Enterprise Social Media Management report, Customer Care, Social Intelligence […]

In Q4 2014, Hubspot retained its position as the most evaluated marketing automation product on TrustRadius by some margin. Marketo remained in the number two slot. Act-On climbed […]

Unique page views for Social Media Management Software products on TrustRadius – a measure for how many people are running product purchase […]

  Bjorn Billhardt is the Founder and Chairman of Enspire, an Austin-based company that creates learning experiences for Fortune 500 […]

On September 3rd, 2014, we announced the release of TrustMaps™ for Digital Analytics software, which rank products based on user ratings and adoption […]

This is a guest post by TrustRadius member, Ausrine Pasakarnyte. Ausrine is a Senior Set Up and Data Quality Manager at WorldOne. She joined […]

On August 20th, 2014 we announced the results of our 2014 Conversion Rate Optimization (CRO) survey (*). The results underscore the […]

  A/B Testing is an emerging but rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey, indicated that 48 […]

Marketing automation remains a hot category with multiple rapidly growing vendors. Google searches for the term “marketing automation” have increased 50% […]

Social Media Management remains a fast growing software category. Page views on TrustRadius for Social Media Management Software products – a measure […]

Marketing automation is a hot category. Google searches for “Marketing Automation” have increased by about 50% in the last year, […]

Struggling to make sense of the complex and fast moving social media management vendor landscape? Don’t know which tools you […]