Become a growth driver for your business
Customer marketing is marketing
Your job is to create lifelong customers. You are either marketing to your customers or using customers in your marketing. TrustRadius gives you the tools and resources to make that easier than ever. Tech buyers today rely heavily on self-service and buying decisions are often made by an unstructured committee. This makes it difficult for customer and product marketers to directly engage the people who are most influential in purchase, expansion, and retention decisions.
That means user-generated content that buyers can find on their own is more important than ever. TrustRadius makes it easy to collect, organize and distribute high-quality, voice of the customer content you need to win and retain modern tech buyers.
Own your narrative with high-quality, up-to-date customer reviews
No one says it better than your customers. Generate in-depth customer reviews with custom questions that highlight the strengths and use cases that help you stand out. Keep your reviews up to date with simple and effective review generation and refresh campaigns. Then use this content in sales conversations and across all of your marketing channels to improve conversion rates and win more deals.
“Custom Questions help ensure we get feedback on what’s important to us, whether it’s a specific product or use case. This is especially useful if we are planning campaigns around certain areas as we’ll receive content we can then use as part of the campaign.”
Create loyal customers and reduce churn
Prevent churn and seize upsell opportunities with data that shows you when existing customers are exploring other options. Integrate this downstream intent data directly into third party ABM and CRM platforms to optimize ROI.
“Building custom reports of intent signals for the sales team using the Connector is really powerful and intuitive. This is critical in getting data into the hands of sales so they can take action.”
Keep your best customer proof points at your fingertips
Save and organize the most compelling customer proof points from your reviews with TrustQuotes Library. Then access them anytime with the easy to use QuoteFinder Chrome extension. Search by keyword to instantly pull up relevant, highly persuasive voice of customer quotes from your library to validate your claims in marketing materials and face-to-face customer conversations.
“TrustRadius for Vendors has helped us improve landing page conversion rates and organic traffic through the syndication of TrustQuotes.”
Scale your customer voice with references
Buyers who leave reviews on TrustRadius can opt in to be contacted and used as official references in the future. This gives you access to a willing pool of current customers who can help you build out case studies, provide more in-depth feedback via surveys and interviews, participate in events, and more.
“With the help of TrustRadius for Vendors, we are now receiving TONS of useful, truly original information, which comes directly from our customers. This helps us grow in the right direction.”
Start creating customers for life with TrustRadius
Schedule a demo today to see how TrustRadius can help you win and retain more customers.
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