Fighting Fraud: Review Quality Report 2024
Strict review moderation is essential to giving buyers the truth
Buyers want candid user feedback on your product—and reviews that seem off or don’t provide comprehensive information make them wary. With user reviews ranking second among resources consulted by tech buyers, it emphasizes the need for transparency and depth.
That’s why before a review is even published on our platform, the fight against review fraud, poor quality, and more begins.
Our team has fine-tuned a comprehensive review verification process to ensure only genuine and unbiased feedback land on your TrustRadius product profile page. This report contains the results.
In our Fighting Fraud: Review Quality Report 2024, you’ll find:
- Anonymous data on reviewers and their submissions to TrustRadius
- How our team vets reviews to publish only the best
- What it takes to successfully fight fake reviews
- Where we stand on writing reviews using artificial intelligence
- Why buyers become suspicious of product reviews
- The best way to source quality reviews buyers can trust
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
What’s changed this past year in B2B buying?
In one word: lots. If 2022 was The Age of the Self-Serve Buyer, then 2023 is Prove It or Lose It, in which vendors need to demonstrate why their solution is mission-critical with a clear path to ROI to get a buyer to buy.
Over 1,000 vendors and buyers have shared their perspectives in the eighth annual B2B Buying Disconnect report. The 23-page report covers a lot of ground.
Drawing on my experience working in Demand Generation and with B2B SaaS Reviews, here are my five key takeaways for vendors to help reduce the disconnect with buyers.
In a competitive market, Riskified aimed to rank higher in multiple keyword searches on Google. Using TrustRadius review syndication, Riskified […]
SeekOut used custom questions to showcase key differentiators and arm their sales team with quotes that deliver, resulting in longer […]
Paylocity updated their TrustRadius custom questions when yielding reviews to highlight key value propositions, allowing them to gather high quality […]