Fighting Fraud: Review Quality Report 2024

In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.

Having hundreds (or even thousands) of reviews is great, but only if it’s quality content. Longer, in-depth, and vetted reviews prove way more valuable than a plethora of mediocre one-liners (we proved it). And it’s not just about reviews, it’s about providing comprehensive product information to buyers up front, like interactive demos, pricing, and security documentation. That’s how TrustRadius gives you more value than the other guys.

What’s changed this past year in B2B buying?

In one word: lots. If 2022 was The Age of the Self-Serve Buyer, then 2023 is Prove It or Lose It, in which vendors need to demonstrate why their solution is mission-critical with a clear path to ROI to get a buyer to buy.

Over 1,000 vendors and buyers have shared their perspectives in the eighth annual B2B Buying Disconnect report. The 23-page report covers a lot of ground.

Drawing on my experience working in Demand Generation and with B2B SaaS Reviews, here are my five key takeaways for vendors to help reduce the disconnect with buyers.

In a competitive market, Riskified aimed to rank higher in multiple keyword searches on Google. Using TrustRadius review syndication, Riskified jumped to #1 in Google SERPs and increased user traffic to their site.

SeekOut used custom questions to showcase key differentiators and arm their sales team with quotes that deliver, resulting in longer and higher quality reviews, and more traffic to their TrustRadius profile.

Paylocity updated their TrustRadius custom questions when yielding reviews to highlight key value propositions, allowing them to gather high quality reviews from customers, and nearly double their TrustRadius product profile views.