Groove
Rising above the competition
“TrustRadius is a key part of our Inbound marketing strategy. 80% of the buying process happens before a prospect talks to a sales rep, and buyers trust the extensive detail that TrustRadius uniquely provides. In 2022, Groove eclipsed our competition, and we are proud to be the most researched sales engagement platform in our category.”
Kristin Hersant
VP of Marketing
Groove
Increasing brand awareness and brand preference
Challenge: Reach and engage more in-market buyers
Execution:
- Worked with TrustRadius to generate quality reviews using custom questions to highlight differentiators.
- Continued quality review gen throughout the year to keep content fresh and raise visibility
Results (April 2022-April 2023):
2.4x
272
31%
TrustRadius Brand Preference & Brand Awareness Playbook
Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
Stand out on TrustRadius
Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
Establish Brand Presence
Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.
More information
Read more about other TrustRadius customer spotlights and resources
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.