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How to Activate First-, Second-, and Third-Party Intent Data

Learn which type of intent data are the most relevant to your business

In a world where 57% of buyers make decisions without ever talking to a salesperson, savvy marketers are finding that intent data is a valuable tool for engaging in-market accounts. But not all intent data is the same.

In this guide, learn how to access and activate the right intent data for your marketing strategy. Topics include:

  • The difference between first-, second-, and third-party intent data
  • When and how to use each type of intent data
  • How to tap into rich intent data from review platforms

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