In today’s economy, customer marketing is more important than ever. It’s much more efficient to retain and grow your customer base than acquire new customers.
However, you see it everywhere, customer marketing is the first thing to be cut. Why? Customer marketing is seen as a nice-to-have rather than a strategic growth driver for the business.
The most successful customer marketers 1) activate customer voice to retain and upsell but also win new buyers and 2) align their review programs to a company’s bottom line—revenue.
In this guide you’ll learn how to Become a Customer Marketing Superstar with TrustRadius: