LogicMonitor Boosted Account Engagement by 81%
Learn how an IT infrastructure monitoring company leveraged downstream intent data to accelerate deal cycles
When LogicMonitor used TrustRadius’ downstream intent data for its ABM campaigns, the company successfully raised awareness with key in-market accounts and accelerated deal cycles.
Download this case study to understand how LogicMonitor’s growth marketing team achieved impressive results, including:
- An 81% increase in engaged accounts (a key performance indicator of ABM success)
- A 2x lift in display ad performance across top-, mid-, and bottom-funnel campaigns
- A significant shift down the funnel where aware and engaged accounts increased 35% and 81%