What is Intent Data? The Ultimate B2B Playbook

Target, reach, and engage in-market buyers like the pro you are!

As a B2B Marketer, you have probably had the words ‘intent data’ kick down your marketing door by now. It’s everywhere, yet people are still wondering, “WTF is intent data and how can I use it to drive revenue more efficiently today?”

Intent data is a powerful marketing tool that companies can’t afford to ignore. In this playbook, you’ll learn everything you need to know about downstream intent data so you can skip the sales pitches and get started on your own terms.

More specifically, you’ll get access to:

  • Uses cases for demand gen, advertising, ABM, and marketing ops
  • Advertising campaign strategies that attract and convert more customers at less cost
  • Customer retention and expansion strategies that go beyond sales calls

What are you waiting for?

Download the playbook