How Druva is Transforming Marketing to Align with the Modern Buyer’s Journey
Druva CMO Ash Parikh and Vinay Bhagat, TrustRadius’ Founder and CEO, discuss how Druva’s team has successfully shifted their marketing and sales strategies to reach and meet modern-day buyers, exactly where they are. They discuss the post-pandemic market shifts that Ash has seen first-hand, along with actionable steps that Druva has taken to adapt to these new behaviors.
- How shifting from an “vendor-centric” to “buyer-centric” mindset is successfully transforming Druva’s GTM strategy
- How Druva’s demand generation campaigns adapted to today’s buyer preferences
- How intent data helps Druva send contextual content or “hot nurtures,” based on buyer stage and engagement, and in a timely manner
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.
Chief Marketing Officer, Druva
Ash is a full-stack CMO with over 20 years of experience scaling marketing organizations, driving deep alignment between sales and marketing, operationalizing digital-first demand generation, creating differentiated positioning and messaging, and driving industry leadership. At Druva, Ash is responsible for transforming and scaling GTM with modern, customer-in, and growth marketing best practices.
Previously, Ash worked at Informatica, where he served as Senior Vice President and Head of Global Marketing. While there, he secured and maintained Informatica’s number one position across five Gartner Magic Quadrants, helped position the company as a leading cloud data-management vendor, played a pivotal role in the company’s transformation to a subscription and cloud-first business and going public for the second time.
Founder and CEO, TrustRadius
Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.