TODAY’S BUYER WANTS THE BRUTAL TRUTH, NOT SLICK MESSAGING.
During this 30-minute webinar, we’ll deep dive into the key takeaways from the report, including:
- The significant trust gap between vendors and buyers
- How candor is directly linked to influence
- Why peer reviews are rising to the top
- How customers are willing to help if you ask
- The impact of millennials and buying committees in B2B