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How B2B Marketers are Reaching and Influencing the Millennial Buyer

Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers.

In this session, we’ll discuss strategies for winning over millennials buyers now and in the future including:

  • Activate and harness the voice of your customers across marketing and sales
  • Be present where your buyers are doing research and own your company narrative
  • Use different types of intent data to power a more effective ABM strategy

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