How Saturates the Market with Customer Proof CMO Leela Srinivasan and TrustRadius’ Founder and CEO, Vinay Bhagat, discussed’s approaches to leveraging the voice of the customer (VoC) across their marketing platforms, along with using buyer intent data to gain deep insights into prospective buyers. 

Topics include:

  • How uses customer stories to “saturate the market with customer proof”
  • Strategies has successfully used to influence the self-serve buyer
  • Why there isn’t a one-size-fits-all approach to customer stories
  • The key drivers teaching to be more customer-centric

TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.


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 Our Speakers

Leela Srinivasan

Chief Marketing Officer,

Leela joined as its first Chief Marketing Officer in September 2021, and today oversees all marketing functions worldwide—including brand strategy, communications and public affairs, digital marketing, demand generation, and product marketing.

Leela joined from her almost four-year tenure as CMO of experience management platform leader Momentive (the parent company of SurveyMonkey), where she led marketing through the company’s IPO and corporate rebrand. Prior to that, she was CMO at hiring platform Lever, VP of Marketing at OpenTable, and Director of Marketing at LinkedIn. Leela serves on the board of Upwork, and holds an MBA from the Tuck School of Business at Dartmouth and an MA in history and English literature from the University of Edinburgh in her native Scotland.

Vinay Bhagat

Founder and CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.