TrustRadius Trust Talks: Why a Community-Driven Marketing Strategy Matters
Miro’s Approach to Marketing and Customer Experience
In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Miro’s Chief Marketing Officer Paul D’Arcy to learn about their unique approach to community-driven marketing.
Customer experience (CX) is the cornerstone of Miro’s marketing strategy. With B2B and B2C thought leader Paul D’Arcy at the helm of their marketing program, Miro has experienced exponential growth over the past few years. Their software product, a visual collaboration platform, has thrived in a world of remote and hybrid work. Today, around 40 million people leverage Miro’s platform as a visual canvas for their collaboration efforts. Paul’s team fostered this growth with a deep focus on building an excellent customer experience (CX), sharing it with potential customers, and then listening to feedback to constantly improve it.
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer’s voice, and creating a customer-driven company.
As Miro’s Chief Marketing Officer, Paul’s mission is to improve the way we all work together to create the next big thing.
Paul is responsible for Miro’s global marketing strategy including driving awareness, building community, and working closely with clients and users to help them design their own future of work with Miro.
Prior to his role at Miro, Paul was the SVP of Marketing for the job site, Indeed, where he led worldwide marketing for more than 7 years. At Indeed, he led a team of more than 400 marketers, labor economists, and product evangelists who worked to build Indeed into a well-known, well-loved global brand. During his tenure, the team grew job seeker traffic to more than 250 million monthly users and built the Indeed Hiring Lab into a leading global economic research institute.
Over the last decade, Paul has been a frequent author and speaker on the future of work. His team’s research and content have been frequently covered in The New York Times, Wall Street Journal, Financial times and many other leading publications. Paul holds degrees from Wesleyan University and Harvard Business School. Paul lives in Austin, TX.
Founder and CEO, TrustRadius
Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.