TrustRadius Trust Talks: Why and How DataStax is a Customer-Driven Organization
Using the VoC to inspire and foster a customer-centric culture
When B2B companies seize every opportunity to capture customer feedback, they foster a customer-centric culture. DataStax takes a programmatic approach to using reviews to understand the problems plaguing their current and prospective customers. In this video, TrustRadius CEO and Founder Vinay Bhagat sat down with Thomas Been, Chief Marketing Officer at DataStax, to learn how active listening and customer centricity is hard-wired into their DNA and why it has founded much of their success.
“Don’t fall into the trap of reviews being a demand generation play or even an awareness play. It’s a customer play.” —Thomas Been
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.
Chief Marketing Officer, DataStax
As a marketing executive with global experience, Thomas Been builds and manages marketing teams that establish brand awareness/market leadership and contribute to revenue. After technical and sales roles, Been came to marketing and learned the importance of alignment across functions. To Been, marketing is the best domain to learn and leverage his two primary interests: the transformative power of technology, as well as customer experience and interactions.
Founder and CEO, TrustRadius
Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.