Word-of-Mouth Marketing: Harness the Power
TrustRadius’ Allyson Havener and Cisco Meraki’s Rebecca Stone discuss from the B2B Marketing Exchange 2022

Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers. 58% reported their top source of discovery as word-of-mouth.

Word-of-mouth marketing is the most strategic and effective way to convert the modern buyer. Watch the recording of our latest session on word-of-mouth marketing for strategies and tactics.

Key takeaways:

  • How to adapt to audience buying preferences and their desire for control
  • Ways to shape your narrative in places where buyers are doing research
  • Tactics on activating the voice of your customers across marketing and sales channels 
  • Strategies to use intent data for effective advertising, prospecting, and ABM

 Our Speakers

Allyson Havener

VP of Marketing, TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.

Rebecca Stone

SVP, Customer Solutions Marketing & CMO, Cisco Meraki Cisco

Rebecca currently serves as Chief Marketing Officer of Cisco Meraki. Over her 20+ year career in the technology industry, she has consistently demonstrated incredibly creative marketing, explosive pipeline growth, and thoughtful, passionate leadership. Before joining Meraki, she gained experience across a variety of SaaS technology startups including LiveRamp and DataSift, and at Calix, an optical networking hardware company supporting service providers. She has experience in full-stack marketing, platform marketing, and the developer motion. I am so excited about the passion, knowledge, and expertise she will bring to our team.