About Demandbase
Demandbase One is a go-to-market platform redefining how B2B companies execute their account-based strategies. Demandbase’s Smarter GTM™ company for B2B brands helps marketing and sales teams overcome the crippling data and technology fragmentation that inhibits insight and forces them to spam their prospects. They do this by injecting account intelligence into every step of the buyer journey and by helping B2B marketers and sellers orchestrate every action across their systems and channels—through advertising, account-based experience, and sales motions.
Demandbase and TrustRadius
Through TrustRadius’ downstream intent data integration with Demandbase One’s AI and machine-learning capabilities, marketers can segment, target, and direct sales efforts to the accounts that will most likely convert to pipeline and ultimately become valuable customers.
With TrustRadius and Demandbase, you can:
- Create account lists of companies showing specific intent for your product, your competitors, or your category
- Combine TrustRadius intent with other intent sources and Demandbase filters to refine your account lists
- Score intent activities with engagement minutes to prioritize which accounts are showing the most intent
- Get deal intelligence of account engagement on TrustRadius for your sales team to action on
Reach out to your Demandbase contact to access complimentary product comparison intent data.
Use Cases
Discover new high-value in-market buyers
Discover new high-value in-market buyers
Create dynamic account lists of companies that are showing intent about your product, your competitors’, or your category on TrustRadius. You can also combine TrustRadius intent with other intent sources and Demandbase filters to create more refined account lists.
Power your ABM strategy
Power your ABM strategy
Improve conversions by reaching out at the right time with the right messaging to in-market accounts across your marketing campaigns and sales outreach.
Use engagement minutes to prioritize high-value accounts
Use engagement minutes to prioritize high-value accounts
With Demandbase’s engagement minutes, you can score intent activities to easily prioritize accounts that are engaging with TrustRadius and are more likely to make a purchase decision.
Access deal intelligence to increase win rates and retention
Access deal intelligence to increase win rates and retention
You can see who is looking at pricing, FAQs, product alternatives, feature scorecards, and reviews, then act quickly to convert those buyers. Also, identify upsell, cross-sell, and churn risk when active customers are researching new use cases and products to ensure you grow and keep your customers.