Intent-Driven Leads

Drive demand and grow pipeline with TrustRadius intent-driven leads

Accelerate deal cycles and hit your revenue goals

Over 12 million tech buyers visit TrustRadius annually to read unbiased user reviews, evaluate pricing, compare you to your competitors, and ultimately make a purchase  decision.  

These on-site buyer activities are captured within our downstream intent data, offering your sales and marketing teams a gold mine of actionable intelligence to scale revenue, faster. 

Want to see who those buyers are, and better yet, have them ICP-qualified, opted in, and ready to chat? Our intent-driven leads program generates high-quality leads from accounts researching you and your competitors on TrustRadius.

Our Audience

0%
plan to make a purchase within 3 months
0%
of our visitors are Managers, Directors, VPs, or C-Levels
0%
of our visitors are mid-market and enterprise accounts
Why do big brands trust us?

How Intent-Driven Leads Works

TrustRadius’ intent-driven leads program is different from anything else on the market. We utilize our downstream intent data to target in-market buyers in your ICP. From there, we engage and convert buyers with market reports and customer stories derived from your review content. We do the work, you get the leads.

Engage
Identify
Convert
Verify
Deliver

Engage

Tech buyers engage with you or your competitor’s product listing on TrustRadius by reading reviews, comparing products, watching demos, researching pricing, and more.

“We needed to drive a large volume of leads in a short time to hit our pipeline goal for the quarter. We piloted TrustRadius’ Intent-Driven Leads program and were impressed with their ability to deliver 4,000 ICP-matched leads in less than two weeks.”

Brett Rafuse, VP of Integrated Marketing, Cisco

Identify

TrustRadius identifies buyers’ accounts researching your product listing and your competitors. We filter them by your target account list and ICP.

“We’re impressed with the caliber of the leads generated through TrustRadius’ Intent-Driven Leads program. They closely align with our ICP, and their propensity to take high-value next steps with us is extremely promising…”

Jaisy De La Cruz, VP of Global Revenue Enablement, Lucidworks

Read the Lucidworks customer story

Convert

TrustRadius targets those buyers with trusted, third-party validated market reports derived from your reviews, including:

  • Customer Story

  • Market Report

  • Product Highlights report
Learn more about Market Reports

Verify

Leads are validated to match your ICP and buyer contact information is scrubbed and ready for system import or sync.

Deliver

Opted-in, verified buyers are delivered to your system of choice for sales and marketing follow-up.

You can expect:

  • High quality leads that are verified buyers
  • Increased conversion rates and account penetration
  • Pipeline growth and revenue acceleration

Getting Started

Step 1:

Provide your ICP criteria and any suppression lists

Step 2:

Collaborate on peer-validated customer stories or market reports for TrustRadius lead nurture (see samples)

Step 3:

Receive validated, intent-qualified leads via Webhook or CSV

 

GET STARTED

How we're different

We do the work, you get the leads

Exclusive leads, transparent pricing
  • No lead sharing with competitors
  • Fixed pricing, no bidding
Quality campaign content
  • Leads are engaged with premium content assets sourced from your reviews
  • We create the assets
High propensity leads that convert
  • Driven by TrustRadius buyer intent signals
  • ICP-matched, geo-filters, titles, etc.
Speed to lead
  • First lead delivery within a week after campaign start
  • Leads delivered via webhook to systems like Salesforce and Integrate, or via CSV

Robust B2B software coverage

0+
B2B categories
0
B2B products listed
0M+
buyer page views in categories each year
Start generating leads

Let us know your interest in Intent-Driven Leads and we’ll set up a strategy call with you. During the process, we’ll go over:

  • Your goals for lead generation
  • Your ICP criteria 
  • Premium content assets for lead engagement
  • Program activation and lead delivery 

You can expect:

  • Quality leads, no junk
  • Swift delivery against timelines
  • A-Z program management, including content creation, campaign execution, and leads delivery

Yes, I’d like to talk to get an Intent-Driven Leads consult