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Intent-Driven Leads

Drive demand and grow pipeline with TrustRadius intent-driven leads

Accelerate deal cycles and hit your revenue goals

Over 12 million tech buyers visit TrustRadius annually to read unbiased user reviews, evaluate pricing, compare you to your competitors, and ultimately make a purchase  decision.  

These on-site buyer activities are captured within our downstream intent data, offering your sales and marketing teams a gold mine of actionable intelligence to scale revenue, faster. 

Want to see who those buyers are, and better yet, have them ICP-qualified, opted in, and ready to chat? Our intent-driven leads program generates high-quality leads from accounts researching you and your competitors on TrustRadius.

Our Audience

0 million+
visit TrustRadius annually, and growing
plan to make a purchase within 3 months
of our visitors are Managers, Directors, VPs, or C-Levels
of our visitors are mid-market and enterprise accounts
Why do big brands trust us?

Here’s how it works:

Downstream buyer intent data + quality peer-validated content = leads

TrustRadius’ intent-driven leads program is different from anything else on the market. We utilize our downstream intent data to target in-market buyers in your ICP. From there, we engage and convert buyers with market reports and customer stories derived from your review content. We do the work, you get the leads.

Tech buyer engages with you or your competitor’s product listing on TrustRadius


TrustRadius identifies your ICP & tech buyers’ account information


Buyer account list is pre-qualified to match your ICP


TrustRadius converts buyers with peer intelligence driven customer stories or peer intelligence derived market reports (see samples


Opted-in, intent-qualified leads are validated and routed to you

Getting Started

Step 1:

Provide your ICP criteria and any suppression lists

Step 2:

Collaborate on peer-validated customer stories or market reports for TrustRadius lead nurture (see samples)

Step 3:

Receive validated, intent-qualified leads via Webhook or CSV



How we're different

We do the work, you get the leads

Exclusive leads, transparent pricing
  • No lead sharing with competitors
  • Fixed pricing, no bidding
Quality campaign content
  • Leads are engaged with premium content assets sourced from your reviews
  • We create the assets
High propensity leads that convert
  • Driven by TrustRadius buyer intent signals
  • ICP-matched, geo-filters, titles, etc.
Speed to lead
  • First lead delivery within a week after campaign start
  • Leads delivered via webhook to systems like Salesforce and Integrate, or via CSV

Robust B2B software coverage

B2B categories
B2B products listed
buyer page views in categories each year
Start generating leads

Let us know your interest in Intent-Driven Leads and we’ll set up a strategy call with you. During the process, we’ll go over:

  • Your goals for lead generation
  • Your ICP criteria 
  • Premium content assets for lead engagement
  • Program activation and lead delivery 

You can expect:

  • Quality leads, no junk
  • Swift delivery against timelines
  • A-Z program management, including content creation, campaign execution, and leads delivery

Yes, I’d like to talk to get an Intent-Driven Leads consult