Enrich your sales pipeline, optimize your ABM strategy and mitigate churn risks by integrating TrustRadius downstream intent data with Salesforce.

About Salesforce

Salesforce brings companies and customers together in the #1 CRM platform, sharing the news, events, and innovation you need. Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360—an integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

Salesforce and TrustRadius

Enrich your sales pipeline, optimize your ABM strategy, and mitigate churn risk by integrating downstream intent data through the TrustRadius’ Salesforce Connecter app, which maps intent data directly to your Salesforce instance, automatically matching visitors on TrustRadius with opportunities in Salesforce at the account level.

By integrating your TrustRadius intent data with Salesforce, you can:

  • See buyer activity for existing opportunities and new accounts
  • Take a closer look at account activity to personalize your outreach
  • Power your ABM strategy with dynamic target account lists
  • Whip up helpful custom reports to drive strategy or share with your team

Use Cases

  1. Land and expand accounts matching your ICP
    The TrustRadius Salesforce Connecter app not only allows you to engage target accounts already on your radar, it also helps generate new opportunities by reaching out to new accounts matching your ideal customer profile.
  2. Get a higher engagement rate
    The detailed context of the activity provided helps B2B marketers and sellers take a personalized approach to prospects and customers for a higher engagement rate.