About Snowflake
Snowflake offers the scalability, flexibility, and processing power necessary to collect, store, and analyze intent data. By leveraging Snowflake’s features like data sharing, streams, and integration with machine learning and BI tools, vendors can extract actionable insights from intent data and use them for personalization.
Snowflake and TrustRadius
Incorporating TrustRadius intent data into Snowflake unlocks powerful opportunities across business intelligence, predictive analytics, and customer insights—helping you identify, engage, and convert high-intent buyers faster. See our listing on Snowflake.
Use Cases
Analytics & Insights
- Behavioral Analysis: Track how potential customers engage with your products and/or category on TrustRadius. TrustRadius’ granular intent signals provide specifics on how accounts are researching you and what information they’re interested in– you’ll know if they’re looking at your pricing, comparing you with competitors, and more.
- Customer Segmentation: Combine your TrustRadius intent data with your CRM data to segment customers based on their likelihood to purchase, expand, or churn.
- Trend Analysis: Better understand potential and existing customers based on activities taken on TrustRadius to identify trends over time.
Predictive Analytics
- Machine Learning Integration: Snowflake can integrate with machine learning platforms to build predictive models. TrustRadius intent data can be used in predictive models to forecast future customer behaviors (e.g., purchase likelihood).
- Lead Scoring: TrustRadius intent data helps identify which leads are likely to convert into customers. You can build scoring algorithms in Snowflake or in external machine learning environments and join the results back into your data for actionable insights.
Personalization and Targeting
- Sales Intelligence: TrustRadius’ rich intent signals are refreshed daily and provide detailed insights into buyer activities taken on TrustRadius, including (but not limited to) who has viewed your pricing, looked at your reviews, researched your competitors, and more. See full intent glossary here.
- Marketing Campaign Optimization: With TrustRadius intent data, you can level-up your demand and lead generation efforts by better targeting buyers with personalized marketing campaigns. Using Snowflake’s data-sharing and data exchange features, you can leverage real-time customer signals from your CRM and third-party intent data providers to create precise customer segments for campaign optimization.
Data Transformation & Enrichment
- SQL Processing: You can write SQL queries to transform raw intent data into useful business insights. Snowflake’s SQL engine can filter, aggregate, and join intent data with other data sources (CRM, sales data, web analytics) to provide enriched customer profiles.
- Data Enrichment: Augment and enhance your existing data set with high-value activities taken by buyers on TrustRadius.