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How Planful boosted reach and engagement by over 300% using downstream intent data

When Planful, a financial planning and analysis platform, partnered with TrustRadius to use downstream intent data to motivate buyer behavior, they dramatically increased their reach, engagement, and accelerated the deal cycle for targeted segments.

Learn how Planful used TrustRadius’s intent data to:

  • Boost account reach and engagement by over 300%
  • Witness over 15% of their in-market accounts in a segment increase their buying stage
  • Move 56% of their accounts from the awareness to consideration stage