Creating Demand over Demand Capture
Eric Olson, CMO of Quickbase, and Vinay Bhagat, TrustRadius Founder and CEO, discuss how Quickbase has pivoted their marketing strategy to be focused around the modern-day buying journey: providing the resources that today’s buyers really want and enabling their journey, rather than just collecting a volume of MQLs.
Topics include:
- Quickbase’s focus on creating demand in a buyer-driven world
- How to make the buyer’s journey as frictionless as possible at every step
- The roles review platforms, social media, intent data, and social proof play in the buyer journey
“The buyers are in control, and the way they like to shop has changed dramatically. They really want to get to experience the product, talk to their peers, and work with companies that they’ve already trusted before they ever engage with them.”– Eric Olson CMO, Quickbase
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.
Our Speakers
Eric Olson
CMO, Quickbase
Eric Olson is Chief Marketing Officer at Quickbase. He joined in April 2019 to lead marketing, including go-to-market strategy, brand development, integrated campaigns, demand generation, and customer marketing.
Eric has nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses. Prior to Quickbase, Eric was Chief Marketing Officer for Sovos, where he built the private equity-backed software business’ brand, growth strategy, and marketing function from the ground up. Previously, he spent several years in event technology, first leading a high-growth division of Active Network as its general manager, where he helped the business enter new markets and establish itself as a market leader for event technology. Then, as CEO of Zerista, he helped grow and sell the mobile startup, building its go-to-market strategy, assembling a cross-functional team, and establishing a scalable growth model.
Eric has a B.A. in journalism from Colorado State University.
Vinay Bhagat
Founder & CEO, TrustRadius
Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS in Engineering Economic Systems from Stanford University, and a MA in Engineering Information Sciences from Cambridge University with First Class Honors.