Recession-Proof Your Go-To-Market Strategy

How B2B marketers and sellers can still win in a challenging economy

With virtually 100% of buyers wanting to self-serve all or part of their buying journey, a looming recession, and a cookieless future—challenges lie ahead for B2B marketers and sellers. The most successful companies will recession-proof their go-to-market strategy by adapting to the self-serve buyer. Watch the discussion of our latest research on B2B tech buyer behavior and learn strategies and tactics to work smarter, spend less advertising dollars overall, and avoid wasting time and money on leads that never convert. 

What to expect:

  • Findings from TrustRadius’ annual research report: 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer
  • State of the B2B marketing industry in a looming recession
  • How B2B marketers and sellers can activate customer voice and downstream intent data to target in-market buyers with funnel-aware messaging at the right time


 Our Speakers

Megan Headley

VP of Research

Megan leads Research at TrustRadius with a mission to ensure TrustRadius delivers high-quality, useful, and above all, trustworthy user feedback to help prospective software buyers make informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

Allyson Havener

VP of Marketing

Allyson leads the marketing strategy at TrustRadius across all functions, including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and loves doing anything outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.