The Age of the Self-Serve Buyer
TrustRadius CEO Vinay Bhagat talks about how to adapt your marketing in the age of the self-serve buyer.
B2B tech buyers are evading your marketing, and prefer to self-serve their buying journey. 57% of buyers make purchase decisions without ever talking to a sales rep. While the pandemic shaped buyer behavior toward self-service models, there’s one group of people who were already headed that way before the pandemic happened: millennial buyers.
Learn what the modern marketer needs to do to be successful in the age of the self-serve buyer:
- Retire ineffective marketing tactics and build easy-to-use self-service models
- Find new ways to identify in-marketer buyers
- Align with sales teams to build a new go-to-market (GTM) strategy
- Activate the customer voice wherever buyers are doing research
About the Speaker
Founder and CEO, TrustRadius
Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.