Becoming a Full-Stack Marketer in the Age of AI
Agentic marketing will disrupt traditional marketing teams and roles. While the exact structure of future marketing teams remains uncertain, the necessary skills for core positions will undoubtedly evolve. Although AI can perform and automate tasks, it requires guidance from cross-functional minds to guide the strategy.
Enter the full-stack marketer. How does one become a full-stack marketer, what skills are required, and what does the career path look like? Join TrustRadius CMO Allyson Havener for a live discussion with industry experts Layla Revis, VP of Social, Content and Co-founder of LinkedIn’s B2B Institute; and Itmar Hacohen, VP of Marketing and Growth at Verint.
Topics include:
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Efficiency gains through AI in marketing team structures and responsibilities
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Evolving hiring profiles for marketing professionals in the age of AI
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Defining the full-stack marketer: skills and development
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The critical role of understanding integrated marketing and cross-functional alignment
Speakers
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Allyson Havener, Chief Marketing Officer, TrustRadius
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Layla Revis, Vice President—Social, Content, & Brand Marketing, Sprout Social
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Itmar Hacohen, VP of Marketing and Growth, Verint
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