Did you know your customer reviews are an untapped resource to generate demand? Target in-market buyers when and where it matters most with the information and social proof they want—all while saving money.
Join this boot camp session to see how winning companies are using TrustRadius to drive predictable pipeline while improving campaign effectiveness. Get under-the-hood access and insights into our products and integrations to drive more demand.
Topics include:
- A demo of TrustRadius products that drive demand, including referral traffic and lead generation; integrations with Salesforce, 6sense, Demandbase, Intentsify; and more
- A tutorial on using high-quality downstream intent data to build targeted campaigns in LinkedIn Matched Audiences
- Understanding ad messaging by funnel stage and using creative best practices to stand out and lower spend
Presenters
Liz Demers
Senior Partner Manager, LinkedIn
Liz Demers is a Senior Partner Manager on LinkedIn Marketing Solutions’ Channel Sales team. A 10-year veteran of LinkedIn, Liz helped launch LinkedIn’s flagship ads product, Sponsored Content, supported the growth of top enterprise financial and professional services companies, and now focuses on growing and evangelizing ABM on LinkedIn through LinkedIn’s community of Marketing Partners. Liz is a founder of LinkedIn’s I Heart ABM event and aims to demystify and make accessible ABM strategies and technologies that can have a significant impact on the way businesses and customers connect and succeed.
Matt Stanley
Director of Product Management, TrustRadius
Matt Stanley is a Director of Product Management at TrustRadius, leading the product portfolio for all software vendor capabilities. He loves digging in to solve challenging problems to help software companies and their marketing and sales teams truly leverage the voice of their customers. Prior to TrustRadius, he helped make group travel planning easier at Vrbo, part of Expedia. Whether it’s helping travelers find the perfect vacation rental for their family reunion or helping marketers find the right buyers to target at the right time, he enjoys getting to know his customers and making their lives easier.
Grace Wells
Director of Product and Customer Marketing, TrustRadius
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
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