Navigating the Complex Customer Review Landscape

Reviews have been a top consulted and influential resource for buyers for a decade. But the landscape has only become more complicated and convoluted, and just like in the B2C world, review fraud and misrepresentation is rampant and eroding buyer trust.

In this session, you’ll hear from practitioners about how they manage multiple review sites, generate reviews ethically, and prove the ROI of their review program.

Topics include:

  • Why and how to manage multiple review sites and the differences between them
  • How to generate reviews that build buyer trust and confidence
  • Tying your review program to revenue

Our Speakers

Leslie Paterson

Vice President, Customer Advocacy & Engagement | BMC Software

With over 20 years of focus on the advocacy space in the software industry, Leslie is an innovative Customer Advocacy and Customer Engagement executive with proven experience building impactful and effective Advocacy-focused teams and programs. Leslie leads the Customer Advocacy program at BMC Software where she and her team are focused on efficiency and effectiveness in the development and amplification of the customer voice, with a clear focus and articulation of the impact of those voices and endorsements to the business.

Allyson Havener

CMO | TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.