Content Makes a Comeback: The New Rules for Brand-Led Growth in 2025
You’ve probably heard by now that the key to maintaining discoverability in the age of AI is creating original content that AI simply cannot. AI can’t replicate research-backed, opinionated, in-depth resources that build buyer trust, and neither can it replace customer voice. As traditional keyword-driven strategies fade, content marketers must embrace a new playbook focused on building authority, answering your buyers’ questions, and authenticity across both owned and third-party channels.
To help crack the content code outside of AI models and backlinking, we’ve invited content, AI, and customer voice experts to help marketers everywhere craft a content strategy built for 2025.
Topics include:
- How to create content that AI can’t—and why it matters more than ever.
- The shift from keyword-stuffing to confidence-building: What modern buyers are really looking for.
- The power of customer voice: How reviews, testimonials, and peer insights elevate content and build trust.
- How to balance owned vs. third-party content in an era of changing discoverability.
Speakers:
- Allyson Havener, Chief Marketing Officer, TrustRadius
- Kalina Bryant, Forbes Under 30 North America Enterprise Technology Honoree, Founder of UnapologeTECH
- Nicole Leffer, CMO AI Advisor
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