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Top 10 Takeaways from TrustRadius’ 2025 report, Bridging the Trust Gap: B2B Tech Buying in the Age of AI
Feel free to customize and share these social posts to spread the insights from our research report and engage with your audience effectively. You can pair with a social graphic, or data asset, or write your own post entirely! We love seeing our data in the wild. Just be sure to tag TrustRadius.
According to @TrustRadius’ latest B2B buyer research, 77% of buyers check user reviews before purchasing software. That’s a lot of decision-making power in the hands of real users! If your prospects aren’t seeing strong peer feedback, they might just keep ⏩ scrolling. Read the full report to find out more about current buyer behaviors: https://bit.ly/BridgingTheTrustGap
Remember when analyst reports were a must-have for software buyers? Turns out, times are changing. @TrustRadius’ 2025 B2B buyer research found that only 14% of technology buyers use them now—a massive 60% drop since 2022. That means buyers are looking elsewhere for insights (spoiler: user reviews and peer conversations are leading the way). 📉 Are traditional tactics becoming obsolete? Read more in 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗚𝗮𝗽: 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: https://bit.ly/BridgingTheTrustGap
For once, there’s no debate! @TrustRadius’ latest research shows that both buyers and vendors see 🤖 AI as a positive force in the software buying journey. Whether it’s streamlining research or surfacing the right solutions faster, AI is reshaping how decisions get made. Are you using it to your advantage? Find out more in the 2025 B2B buyer research report, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗚𝗮𝗽: 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: https://bit.ly/BridgingTheTrustGap
Buyers trust buyers. @TrustRadius’ latest research found that over half of them (54%) speak with a current user before making a purchase. But vendors estimate this number is much lower—just 38%. That’s a big 🕳️ gap! Are you making it easy for potential customers to connect with real users? Read more about current B2B tech buying behaviors in the full report: https://bit.ly/BridgingTheTrustGap
AI-powered search is officially shaping the B2B technology buying process. @TrustRadius’ 2025 B2B buyer research found that 72% of buyers came across Google’s AI Overviews while researching, and 90% of them clicked through to at least one source. Translation? If you’re not showing up in trusted sources, you’re missing out. 🔍 Read the full report to learn more: https://bit.ly/BridgingTheTrustGap
In @TrustRadius’ latest research, B2B technology buyers made one thing clear: past experience matters most. It’s the top resource they consult when evaluating new tools, making it even harder for unknown vendors to break through. First impressions count! How are you building trust early? 💡 Read the full report to learn how to bridge the trust gap and gain brand awareness: https://bit.ly/BridgingTheTrustGap
AI is great for speed, but B2B technology buyers still want accuracy. According to new buyer research from @TrustRadius, 62% of frequent AI users say they always or very often fact-check the information they find. So, AI may be making quite the entrance, but it’s not the end-all for research. Find out what else buyers are doing to make purchase decisions in the report, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗚𝗮𝗽: 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: https://bit.ly/BridgingTheTrustGap
More buyers are testing the AI waters. @TrustRadius’ 2025 B2B technology buyer research found that occasional AI use has jumped from 17% to 30% in just a year. While not everyone is all-in yet, AI’s influence is growing fast. Are you keeping up with changing buyer behaviors? 🤖 Read the report to find out: https://bit.ly/BridgingTheTrustGap
It’s not rocket science—buyers just want to know what something costs! @TrustRadius’ latest B2B buyer research confirms that transparent pricing is the top thing software buyers wish they could change. If you’re still hiding costs behind a “Contact Us” button, you’re 💸 losing deals before they even get the chance to start. Read the report to learn more: https://bit.ly/BridgingTheTrustGap
If you’re selling software to Gen Z, your user reviews, peer conversations, and online communities matter more than ever. @TrustRadius’ new B2B technology buyer research shows Gen Z leans on social proof more than any generation before them. So if you’re not prioritizing customer voices, you’re missing the next wave of buyers. 🚀 Read the report for more buyer insights: https://bit.ly/BridgingTheTrustGap
More resources
Data for the TrustRadius’ 2025 buyer research report, Bridging the Trust Gap: B2B Tech Buying in the Age of AI, was sourced from the TrustRadius global network via an online survey. In January 2025, we sent online surveys to professionals who were involved in a software or hardware purchase for their organization in the past year. We sent a separate survey to members of go-to-market teams for technology vendors.
We received complete, verified responses from 2,058 technology buyers and 490 technology vendors. All respondents were offered a nominal incentive ($10 gift card) as a thank-you for their time. We’ve included information below on the demographics of our survey respondents. For a full list of survey questions and answer choices, or if you have any questions about the data, email us at research@trustradius.com.
TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
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