What’s In & What’s Out: A GTM Playbook For 2023
Enable self-service buyers. Differentiate your brand. Leverage intent data. Capture demand.
Are you keeping up with buyer expectations? In our latest playbook for go-to-market (GTM) teams, we’ve identified how you can tap into behaviors from both technology buyers and vendors to gain a competitive edge in your marketplace.
What’s In & What’s Out: A GTM Playbook For 2023 dives into how you can:
- Shift your marketing and sales teams toward buyer enablement
- Focus on brand differentiation
- Invest in buyer intelligence
The strategies outlined in the playbook give you tools to connect with prospects on their terms and still drive business growth.
Our 2022 B2B Buying Disconnect report—a survey of 2,185 tech buyers—shows year-over-year trends in business technology buying and selling.