In this session, the TrustRadius team discusses:
- Refresher on TrustRadius downstream intent data – how’s it different from other sources?
- Getting started with TrustRadius + Demandbase
- Accessing freemium TrustRadius intent data
- How to use TrustRadius intent data in Demandbase’s Sales Intelligence tools
- Best practices for using TrustRadius intent data for advertising in Demandbase
Senior Manager, Customer Enablement
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
Kim Leung is a Product Manager specializing in partnerships and integrations at TrustRadius. In this role, she supports the company’s strategic initiative to embed TrustRadius within the platforms that B2B companies use to market their products and drive sales pipelines. Previously she worked as a Product Manager at a health benefits administrator, where she helped build products to make it easier for people to navigate their healthcare benefits. Her passion is creating unique product experiences that empower customers and drive business growth.