In a landscape where buyers are relying more on their own prior experience with a product and consulting fewer resources when evaluating their technology purchases, it’s crucial to build and maintain trust with every resource they seek out.
We dive into how you can drive new business by building buyer confidence early in the decision making process and by tracking and nurturing brand champions—those who have had positive experiences with your product.
In this session, we cover:
- Overview of the 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis
- The role of ROI data in building buyer confidence
- The importance of prior experience with a product
- Recruiting and keeping brand champions
Download the 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis
Experience the interactive version of the 2024 B2B Buying Disconnect Report
Our Speakers
Trinity Nguyen
VP of Marketing | UserGems
Trinity is a B2B marketer passionate about go-to-market strategy, product marketing, account-based marketing, and revenue alignment. She leads marketing and sales development at UserGems — software that helps companies boost pipeline by capturing the most valuable buying signals and automating the next steps.
Evan Huck
CEO | UserEvidence
Evan is the co-founder and CEO of UserEvidence. After graduating from Stanford, Evan started his career as an SDR (Sales Development Rep) and worked his way from SDR to VP of Sales and then founder. Prior to founding UserEvidence, Evan led enterprise sales for SurveyMonkey, and scaled social proof startup TechValidate’s (acquired by SurveyMonkey) revenue efforts from $0-$20M. Evan advises multiple startups on B2B enterprise sales and GTM strategy, and is an active angel investor and LP in GTMFund. Evan lives in Jackson Hole, WY with wife, 2-yr old daughter, and golden retriever. In his free time, Evan can be found backcountry skiing in the Tetons or DJing house/electronic music.
Grace Wells
Director, Product & Customer Marketing | TrustRadius
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.