Storytelling Throughout the Buying Journey: Sales vs. Marketing

Krysten started her journey in sales after working as a History teacher & in a family business. After making the leap to pursue a new path in tech sales, she quickly became an enterprise AE at companies including Tableau, Outreach & Salesforce.

Still wanting to scratch the itch of teaching & helping others, Krysten now coaches AE’s in their journey to becoming top performers. She has become one of the most well recognized voices in sales & software.

Darren Fanton, CEO and Co-Founder of ScreenSpace, has a deep-rooted passion for storytelling that began in childhood. Alongside his twin, he transformed a love for film and animation into a successful career in creative media, contributing to awards like Oscars and Emmys. Darren’s passion for inspiring and motivating audiences led to the creation of ScreenSpace, a platform revolutionizing B2B marketing with immersive, interactive Stories – a game-like web experience that blends choose-your-own-adventure videos and product tours into one story-driven experience.

Kristi is a seasoned content and integrated marketer with 13 years of hands-on experience spanning B2C, B2G, and finally B2B. She started her career creating a global company’s first twitter account to now managing multi-threaded marketing campaigns in various online and offline channels. She’s honed her skill through trial and error, fearless creativity, and is constantly pushing the envelope to deliver fresh, compelling narratives. She thrives on taking seemingly complex topics and boiling them down to digestible content, making them both educational and enjoyable to read. Her vast experience in creating content and managing social media helps her effortlessly speak the language of her target audience. Her family of five resides in Virginia Beach and she enjoys the delightful chaos that comes with raising littles while advancing her career.