The rise of over-gamification and AI in the landscape of B2B reviews has put the integrity of customer feedback at stake. Watch this webinar as our TrustRadius experts shed light on the difficulties faced by B2B review platforms in detecting AI-generated content and the impact on eroding trust among businesses and users.
Our experts, Katie Marino-Kyle, Research Operations Manager, and Katie Allison, Research Manager, explore the implications of these fraudulent activities and how TrustRadius counteracts these challenges to ensure the delivery of legitimate, info-rich content that empowers buyers in making well-informed technology decisions.
We’ll cover:
- Rising threat of over-gamification: Why cherry picking customers to only give you 5-star reviews erodes brand trust and deters buyers
- AI’s impact on review authenticity: Examine how AI-generated reviews pose a significant challenge for buyers, making it difficult to distinguish between genuine and manipulated feedback, particularly at scale
- TrustRadius’ mission: Learn about TrustRadius’ unwavering mission to counteract these challenges and ensure the delivery of trustworthy, high-quality content to rebuild and strengthen buyer confidence in the technology decision-making process
Download the Report
Speakers
Katie Marino-Kyle
Research Operations Manager
Katie graduated from Texas Lutheran University with a Bachelors of science in psychology and biology, with a minor in statistics and has over 10 years in the tech industry including enterprise level companies Adobe and Magento. After five years at TrustRadius, Katie is currently managing our moderation team of 15+, incentive program, and vendor enablement. Born and raised in Austin, Katie is a self-declared pop music princess and data nerd who is always looking for ways to improve our processes.
Katie Allison
Research Manager
Katie is a double alum of the George Washington University with a BA in International Affairs and an MA in Forensic Psychology. At TrustRadius, she leads the team of analysts responsible for maintaining and expanding our taxonomy, and works with other departments to ensure the team’s research expertise is utilized to support our customers. When she’s not at work, you will either find her on an adventure with her two rescue dogs, or on the couch with a new book.
Related content
The Influence of B2B Reviews on Brand Trust
There are a lot of review sites out there with fake reviews—plagiarized, written by AI, people claiming to be real users—the list goes on. But you won’t find that on TrustRadius.
Since the very beginning, TrustRadius has taken a proactive approach to fighting fake reviews.
Fighting Fraud: Review Quality Report 2024
Reviews are a fundamental part of the buyer’s journey. But, due to the influx of fake reviews in the B2B and B2C marketplaces, public distrust of reviews is on the rise. TrustRadius is well aware of this and we are committed to fighting back. In fact, we have a dedicated team taking proactive steps to safeguard the integrity and purpose of each review before it’s published on our platform. There is a lot that goes into ensuring only legitimate, unbiased reviews are published. This report aims to show you how we do it.
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.
Prove It or Lose It: Thriving in a Self-Serve Economy
Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius discuss the findings of the 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It and what this means for the future of B2B.
Why We’ve Rejected 69,968 Reviews and 165,744 Ratings (and Counting)
Trust is the most important factor to buyers who are reading and using reviews to help them decide what to buy when making high-dollar, mission-critical software purchase decisions for their organizations. Here’s how our Research team makes sure we’ve got the most useful, high-quality, trustworthy content for business technology buyers, and why we’ve rejected 47% of submitted reviews and ratings.