The Big B2B Buying Disconnect: 2023 Buyer Data Revealed

Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.

A couple of key takeaways:

  • Tailor your tech stack to your team
  • Bridge the buyer gap
  • Create community and build social proof


Give the full episode a listen on the go, or watch wherever you like here.

 Our Speakers

Allyson Havener

VP of Marketing, TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.

Connor Dube

Chief Marketing Officer, Proven Content

Connor Dube is the Chief Marketing Officer at Proven Content, where he works to bring in new prospects, identify partnership opportunities, and market blog and newsletter programs. Connor has been passionate about sales and marketing ever since he started his first landscaping company at the age of 13. Since then, he has expanded upon his skills as a professional marketer through various outlets.

Connor believes that Proven Content is awesome not only for offering services that help companies solve marketing problems, but also because of its outstanding team. “Everyone is incredible, genuine, and has a real fiery passion for their position here,” says Connor. “You can tell how much they care about satisfying our diverse clients. I see going to work every day not as a task, but an exciting opportunity, and I am thrilled to be a part of it.”