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Prove It or Lose It: Thriving in a Self-Serve Economy

In this on-demand LinkedIn live session, Megan Headley, VP of Research at TrustRadius interviews Jim Habig, VP of Marketing at LinkedIn on the findings from the 2023 B2B Buying Disconnect Report: The Self-Serve Economy is Prove It or Lose It. Jim offers his expert opinion on what these buyer trends mean for vendors and how they can adapt, make a buyer’s short-list, and enable self service every step of the buying journey.

Topics discussed include:

  • Deep dive into the data, uncovered trends, and opportunities to drive engagement with your target audience
  • What effect the current economic impact is having on the B2B buying journey for vendors and buyers
  • Where and how GTM teams are missing the mark on buyer trends and tips for how to improve
  • FAQ from webinar attendees

 Our Speakers

Jim Habig

VP of Marketing, LinkedIn

Jim Habig is a seasoned marketing executive with over 15 years of experience in ads and product marketing. He is the Vice President of Marketing for LinkedIn where he leads a team in developing solutions for B2B marketers. Prior to LinkedIn he worked at YouTube, Google and Pinterest, leading teams in bringing innovative ad solutions to market. He lives in San Francisco with his partner Caro, daughter Eva and son Ian.

Megan Headley

VP of Research, TrustRadius

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.