Prove It or Lose It: Thriving in a Self-Serve Economy
In this on-demand LinkedIn live session, Megan Headley, VP of Research at TrustRadius interviews Jim Habig, VP of Marketing at LinkedIn on the findings from the 2023 B2B Buying Disconnect Report: The Self-Serve Economy is Prove It or Lose It. Jim offers his expert opinion on what these buyer trends mean for vendors and how they can adapt, make a buyer’s short-list, and enable self service every step of the buying journey.
Topics discussed include:
- Deep dive into the data, uncovered trends, and opportunities to drive engagement with your target audience
- What effect the current economic impact is having on the B2B buying journey for vendors and buyers
- Where and how GTM teams are missing the mark on buyer trends and tips for how to improve
- FAQ from webinar attendees
Our Speakers
Jim Habig
VP of Marketing, LinkedIn
Jim Habig is a seasoned marketing executive with over 15 years of experience in ads and product marketing. He is the Vice President of Marketing for LinkedIn where he leads a team in developing solutions for B2B marketers. Prior to LinkedIn he worked at YouTube, Google and Pinterest, leading teams in bringing innovative ad solutions to market. He lives in San Francisco with his partner Caro, daughter Eva and son Ian.
Megan Headley
VP of Research, TrustRadius
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.
Additional Resources
2023 B2B Buying Disconnect Report (PDF Download)
Our 2023 B2B Buying Disconnect report—a survey of 1,604 tech buyers and 248 tech vendors—shows year-over-year trends in business technology buying and selling.
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.