Bridging Behavioral Science and Buyer Expectations for GTM Success

Shirin is the founder and CEO of Next Step, an award-winning Behavioral Design Agency based in San Francisco. She’s also a guest lecturer at Stanford University and NYU. Her work applying Behavioral Science in marketing and product is regularly featured on Forbes, INC and has helped both emerging and established brands like AAA, LG, and Bill.com increase demand for their products and services. She has a degree in engineering from UC Berkeley, as well as accreditations in Behavioral Science and Positive Psychology from Duke.

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.