How to Build A Winning Customer-Led Marketing Strategy

Tessa Barron leads the company’s brand, digital, and demand generation campaign strategy. She brings her wealth of marketing expertise from both in-house and agency experiences. In 2019, she was named to DMN’s “Top 40 Marketers under 40” list and is a founding member of the Revenue Marketing organization in NYC.

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz. In her spare time, she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from the University of California, Santa Cruz.