Congratulations to the 2026 Buyer’s Choice Winners!
The results are in 一 the 368 winning products of our 2026 Buyer’s Choice award have officially been announced.
Buyer’s Choice awards signify to buyers that a product goes above meeting expectations across capabilities, value, and customer relationships. Each winner earned their recognition through authentic customer feedback, not paid promotion or nominations.
At TrustRadius, our review process digs deeper than others. Reviewers are asked if a product lives up to expectations, if they think the value is worth the price, and if they’d purchase the product again. This authentic feedback shapes whether or not a product qualifies to win Buyer’s Choice.
To qualify, products need:
✅ 10 new reviews between January 1, 2025, and October 17, 2025
✅ At least 75% of those reviews rated the product as best in capabilities, value for price, and customer relationship
“With the number of winners this year, it’s clear how much value vendors see in recognition driven entirely by their customers. Fresh, authentic reviews paired with a badge that builds trust at a glance help buyers make confident, informed decisions.”
“Just 10 new reviews can make a meaningful impact in a crowded market. We’ve surveyed technology buyers for many years, and results show that authentic customer feedback is a consistent top-three resource for purchase decisions. The Buyer’s Choice badge allows buyers to easily see a product has earned the trust of its users.”
Here is a big congratulations to the 2026 Buyer’s Choice winners!
Customer Support
| Vendor | Product |
|---|---|
| Adobe | Adobe Journey Optimizer |
| SAP | SAP Service Cloud |
| Twilio | Twilio |
| Okta | Auth0 |
| Gainsight | Gainsight CS |
| Pendo.io | Pendo.io |
| Freshworks Inc | Freshdesk Omni |
| Freshworks Inc | Freshdesk |
| Zendesk | Zendesk Suite |
| Cisco | Webex Meetings |
| Zoom | Zoom Rooms |
Development
| Vendor | Product |
|---|---|
| Apptio an IBM Company | IBM Targetprocess |
| Intercom | Fin by Intercom |
| OpenAI | ChatGPT |
| IBM | IBM watsonx Code Assistant Portfolio |
| IBM | IBM watsonx.ai |
| BrowserStack | BrowserStack |
| Tricentis | Tricentis Tosca |
| LambdaTest Inc. | LambdaTest |
| Optimizely | Optimizely Feature Experimentation |
| Tricentis | Tricentis Testim |
| Arena by PTC | Arena PLM and QMS |
Education
| Vendor | Product |
|---|---|
| Everway (formerly Texthelp and n2y) | Unique Learning System |
Enterprise
Finance and Accounting
| Vendor | Product |
|---|---|
| Intuit | QuickBooks Desktop Enterprise |
| Intuit | QuickBooks Online Advanced |
| Intuit | QuickBooks Desktop Pro |
| Intuit | QuickBooks Online |
| Intuit | QuickBooks Desktop Premier |
| Sage | Sage Accounting |
| Sage | Sage Intacct |
| Xero | Xero |
| Yooz | Yooz |
| Budgyt | Budgyt |
| Anaplan | Anaplan |
| IBM | IBM Planning Analytics |
| Planful | Planful |
| Prophix Software | Prophix |
| Vena Solutions | Vena |
| Expensify | Expensify |
| SAP Concur | SAP Concur |
| Webexpenses | Webexpenses |
| BlackLine | BlackLine |
| FloQast | FloQast |
| AlphaSense | AlphaSense |
| Dun Bradstreet | D&B Credit Insights |
| FactSet | FactSet Workstation |
| PitchBook | PitchBook |
| Covercy | Covercy |
| Recurly | Recurly | Avalara | Avalara |
Human Resources
| Vendor | Product |
|---|---|
| Human Interest | Human Interest |
| Absorb Software Inc. | Absorb LMS |
| Litmos | Litmos |
| Articulate Global, Inc. | Articulate 360 |
| iSpring Solutions, Inc | iSpring Suite |
| Thinkific | Thinkific |
| KnowBe4 | KnowBe4 Compliance Plus |
| Lattice | Lattice |
| Globoforce (Workhuman) | Workhuman |
| Brightmine | Brightmine |
| ADP | ADP Workforce Now |
| BambooHR | BambooHR® |
| BrightHR | BrightHR |
| isolved | isolved |
| Paycom | Paycom |
| Paylocity | Paylocity |
| Rippling | Rippling |
| SAP | SAP SuccessFactors HCM |
| TriNet | TriNet |
| UKG | UKG Pro |
| UZIO Technologies INC | UZIO |
| ZipRecruiter | ZipRecruiter |
| ADP | RUN Powered by ADP® |
| Gusto | Gusto |
| OnPay | OnPay |
| SAP | SAP Fieldglass |
| ActivTrak | ActivTrak |
| Verint | Verint Workforce Management |
| Paycom | Paycom |
Information Technology
Marketing
Professional Services
| Vendor | Product |
|---|---|
| CodeTwo Software | CodeTwo Email Signatures 365 |
| WiseStamp | WiseStamp |
| ECI Software Solutions | e-automate |
| Jobber – Field Service Software | Jobber |
| Adobe | Adobe Workfront |
| Airtable | Airtable |
| Atlassian | Trello |
| Atlassian | Atlassian Jira |
| Atlassian | Jira Work Management |
| ClickUp | ClickUp |
| monday.com | monday.com |
| Wrike | Wrike |
| AVI-SPL LLC | AVI-SPL |
| Cisco | Cisco Headsets |
| Everway (formerly Texthelp and n2y) | Read&Write |
Sales
| Vendor | Product |
|---|---|
| Gong.io | Gong |
| Conga | Conga CPQ |
| Copper | Copper |
| HubSpot | HubSpot CRM |
| Less Annoying CRM | Less Annoying CRM |
| Microsoft | Microsoft Dynamics 365 |
| monday.com | monday CRM |
| Salesforce | Salesforce Sales Cloud |
| SAP | SAP Sales Cloud |
| Unbounce | Insightly |
| Zoho | Bigin by Zoho CRM |
| Adobe | Adobe Commerce |
| BigCommerce | BigCommerce |
| SAP | SAP Commerce Cloud |
| Shopify | Shopify |
| LeanData | LeanData |
| Momentum.io | Momentum.io |
| Outreach | Outreach |
| SalesLoft | Salesloft |
| Clari | Clari |
| Everstage | Everstage |
| Apollo.io | Apollo.io |
| Clay Labs Inc. (dba Clay) | Clay |
| Dun Bradstreet | D&B Hoovers |
| Lusha | Lusha |
| ZoomInfo | ZoomInfo Sales |
| SAP | Sales Performance Management solutions from SAP SuccessFactors |
| Xactly Corp | Xactly Incent® |
Security
| Vendor | Product |
|---|---|
| F5 | F5 Distributed Cloud API Security |
| F5 | F5 Distributed Cloud Bot Defense |
| Wiz.io | Wiz |
| Microsoft | Microsoft Defender for Cloud |
| Zscaler | Zscaler Data Security |
| IBM | IBM Guardium |
| Cisco | Cisco Umbrella |
| Cisco | Splunk Enterprise |
| Microsoft | Microsoft Sentinel |
Vertical-Specific
| Vendor | Product |
|---|---|
| Contractor Foreman | Contractor Foreman |
| InEight | InEight |
| Procore Technologies | Procore |
| Motive | Motive |
| AxisCare Home Care Software | AxisCare Home Care Software |
| Assembly Software | Assembly Neos |
| Filevine | Filevine |
| RXNT | RXNT |
| Bonterra | Bonterra EveryAction |
| Bonterra | Bonterra Network for Good |
| OneCause | OneCause |
| Microsoft | Microsoft Excel |
