Hello, I’m Scott, Program Management Lead at TrustRadius, and I’m thrilled to tell you more about our newest offering: the TrustRadius Intent-Driven Leads program. In today’s competitive market, finding high-quality leads who are ready to engage is challenging. That’s why we designed our Intent-Driven Leads program to go beyond the typical lead generation approach, providing customers with not only high-value leads but also a comprehensive, white-glove experience to maximize conversion. Our customers are filling their pipelines and seeing fantastic results with this program.

Here’s how it works

TrustRadius’ Intent-Driven Leads program is different from anything else on the market. We utilize our downstream intent data to target in-market buyers in your ideal customer profile (ICP). From there, we engage and convert buyers with market reports and customer stories derived from your review content. We do the work, you get the leads, but the benefits don’t stop there.

White-glove, consultative treatment

This program isn’t just about delivering names and emails; we offer a true partnership from start to finish. Our white-glove, consultative approach means that our customers receive hands-on support throughout the process. From helping you identify your ICP to providing best practices in nurturing and conversion, our team is dedicated to ensuring your success.

Access to a team of experts

Alongside your dedicated program manager, you’ll have access to a specialized team of experts in demand generation, sales enablement, research, technology, and customer success. Each specialist brings valuable expertise at various stages of the program to ensure we’re delivering leads that match your ICP target as quickly as possible to maximize your success. 

Leveraging your content to engage buyers

Our research team takes care of the heavy lifting by transforming your review content and key stats into premium assets designed to engage and build trust with buyers. Using real, robust reviews and data-driven insights from your users, we’ll craft materials that highlight your competitive strengths and reinforce your differentiation. Since this is TrustRadius content that you have a license to use, it often eases or completely negates the legal review process for your team. With an average two- to three-week production timeline, we ensure that your customized, high-impact asset is ready to attract and convert potential buyers quickly.

Seamless integration with your technology

Our technology experts make sure that lead delivery is as smooth as possible. We collaborate with your technical or RevOps team to ensure all leads are seamlessly integrated into your CMS or CRM, either by API/webhooks or customized CSV. Regardless of the delivery method, all leads are validated prior to delivery to ensure quality. This seamless handoff allows your sales and marketing teams to focus on what they do best—engaging with prospects and driving conversion.  

Ongoing support and best practices in sales enablement

Our support doesn’t end when the leads are delivered. Our sales enablement experts equip your team with a comprehensive nurture playbook complete with templates, tips, and best practices to keep leads engaged and guide them through the buyer’s journey. And after delivery, we check in to ensure that your team is maximizing every opportunity and seeing real results. This ongoing collaboration ensures that every lead you receive is a stepping stone toward lasting success.

The bottom line

With our Intent-Driven Leads program, we’re not just providing leads, we’re partnering with you to build a sustainable pipeline of engaged prospects. Interested in hearing more? Reach out for a complimentary strategy session and start driving leads with TrustRadius today.