Exciting News: TrustRadius is Joining Forces with HG Insights! Read our blog to learn more →

A6B1A615-AF32-4C5A-96A6-4F8687892751

Turn Your TrustRadius Reviews into Powerful Sales Assets with UserEvidence

Turn Your TrustRadius Reviews into Powerful Sales Assets with UserEvidence

In today’s B2B technology landscape, buyers want to hear from real customers, not just marketing or sales. That’s why turning authentic reviews into actionable content is critical for GTM teams. With TrustRadius’ integration with UserEvidence, you can now easily transform real user quotes from your TrustRadius reviews into polished testimonial assets, giving your sales, marketing, and customer-facing teams the tools to leverage the voice of your customer like never before.

Why this integration matters

The integration empowers GTM teams by helping you:

  • Access fresh, trusted content: Use real quotes from your customers—buyers trust peer feedback far more than marketing copy.
  • Improve conversions: Highlight quotes that differentiate your product and align with prospect needs, boosting the effectiveness of your campaigns.

Increase efficiency: Quickly create branded assets from TrustQuotes, enabling your teams to use the best customer proof points in the tools they already work in.

With this integration, your TrustQuotes will appear in the UserEvidence Research Library and can then be instantly turned into a visually polished asset for presentations, campaigns, or sales decks.

How the integration works

Once you complete a one-time setup, the integration automatically syncs your TrustQuotes into the UserEvidence platform:

  • Select the quotes you want: Filter by criteria such as minimum star rating, review date, or include all quotes.
  • Daily updates: As new reviews are tagged on TrustRadius, they appear in UserEvidence automatically, keeping your content fresh and relevant.
  • Ready-to-use assets: Turn quotes into branded, polished testimonial assets for marketing campaigns, sales decks, and more. 

Setting up the integration

Getting started is simple for TrustRadius customers:

Prerequisites:

  • You must be a paying TrustRadius customer.
  • TrustQuotes must be tagged from your reviews. Your TrustRadius Customer Success Manager can help with tagging.

Steps to integrate:

  1. Reach out to your UserEvidence Customer Success Manager (copy your TrustRadius CSM).
  2. Provide the following:
    • TrustRadius API key
    • TrustRadius product IDs (optional, for syncing specific products)
    • Minimum review rating threshold (optional)
    • Start date for reviews to sync (optional)
    • UserEvidence tagging preferences (optional)

Timeline:

  • Please allow 3–5 business days for the integration to complete and for TrustRadius quotes  to appear in your UserEvidence account.

Next steps

Once connected, your GTM teams will have instant access to fresh, authentic customer content, ready to create compelling sales and marketing assets.

If you encounter any issues or have questions, reach out to support@trustradius.com

About the Author

Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.