Customer Spotlight


How KnowBe4 used intent data to optimize campaigns and engage in-market buyers faster
Learn more about review strategies

Targeting prospective buyers more quickly and efficiently

“TrustRadius intent data powered through 6sense has helped us optimize our campaigns. With TrustRadius + 6sense we’re targeting true in-market buyers quicker. We’ve seen higher view-through-rates and increased account engagement!”

Christina McLeod
Sr. Marketing Manager

Increase in 6sense account engagement (Q4 results: 90 day period)

Driving demand through intent-led advertising through 6sense


  • Increase awareness, content consumption, and accounts newly engaged on 6sense to accelerate funnel momentum


  • Drove high quality review generation to win TrustRadius awards which helped increase their exposure with in-market buyers
  • Targeted accounts showing TrustRadius product intent for KMSAT, product comparison intent for competitors or category intent for SAT in last 90 days
  • Drove to two TrustRadius customer case studies with CTA to learn more

Results on 6sense (Q4 results: 90-day period):

Increase in category traffic over competitors in 90 days
VTR (benchmark > 20%)
Newly engaged accounts from their target audience

TrustRadius Demand Generation Playbook

Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.

Target In-Market Buyers

Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers

7 Ways to Use ABM and Intent Data Together
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

10 Tips for Leveraging Intent Data
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.