Helping buyers share their voice
“We looked at TrustRadius as a great opportunity to expand our reach to potential customers. We focused on driving reviews from the beginning, but we know these reviews help potential clients when they are making a buying decision.”
Marketing Manager, Customer Advocacy
Increasing brand awareness and brand preference
- Drive reviews to establish Paylocity as a major player in the HR Management category
- Utilize VoC to highlight Paylocity value propositions surrounding automated processes, employee engagement and ROI
- Worked with TrustRadius to update Custom Questions in August 2022.
- Drove 313 new reviews after custom questions update via links in customer newsletter
Results (April 2022-April 2023):
TrustRadius Brand Preference & Brand Awareness Playbook
Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
Stand out on TrustRadius
Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
Establish Brand Presence
Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.