Customer Spotlight


Paylocity used custom questions to drive 300+ new reviews and boost profile views
Learn more about review strategies

Helping buyers share their voice

“We looked at TrustRadius as a great opportunity to expand our reach to potential customers. We focused on driving reviews from the beginning, but we know these reviews help potential clients when they are making a buying decision.”

Matt Doyle
Marketing Manager, Customer Advocacy

Increase in TrScore (April 2022 - April 2023)
Increase in custom questions vs. traditional review flow content

Increasing brand awareness and brand preference


  • Drive reviews to establish Paylocity as a major player in the HR Management category
  • Utilize VoC to highlight Paylocity value propositions surrounding automated processes, employee engagement and ROI


  • Worked with TrustRadius to update Custom Questions in August 2022.
  • Drove 313 new reviews after custom questions update via links in customer newsletter

Results (April 2022-April 2023):

Net new reviews
Increase in product profile page views
Words of additional content from custom questions outside standard review questions

TrustRadius Brand Preference & Brand Awareness Playbook

Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.

Stand out on TrustRadius

Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.

How to ask your customers for quality reviews
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

7 ways to leverage reviews
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.