“[Using TrustRadius’ intent data] our pipeline conversion increased 60% year-over-year, which is a huge result for us!” —Rowan Tonkin, Chief Marketing Officer at Planful
Finding and closing deals during an economic downturn is no easy feat.
Alongside the economic downturn, buyers have completely shifted their preferences and are actually sales adverse. 56% of buyers make a purchase decision before they ever engage with you. 81% of buyers said cold calling was a deterrent from ever buying your product. Believe it or not but these shifts in buyer behavior come with some exciting opportunities for sales and business development teams.
In this guide tailored specifically toward sales, discover how top-performing sales leaders are adapting to today’s buying preferences, and:
Our comprehensive guide provides everything you need to meet buyers on their terms.
“[Using TrustRadius’ intent data] our pipeline conversion increased 60% year-over-year, which is a huge result for us!” —Rowan Tonkin, Chief Marketing Officer at Planful