The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel.
In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.
Topics discussed:
- Different types of intent data and how to use them
- How to align sales and marketing with the use of intent data
- Metrics to measure success of your campaigns
Our Moderator and Panelists
Grace Wells | Moderator
Senior Manager, Customer & Product Marketing
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
Andrew Mahr | Panelist
Chief Customer Officer, Triblio
Andrew is the Chief Customer Officer at Triblio and has spent the last decade building high performance teams in sales, customer success, and strategy. He joined Triblio in 2015 to start the customer success practice as employee #10 and was strategic in shaping best practices for ABM in its earliest days. Now recognized as a leading voice in ABM, Andrew regularly speaks at industry events on topics including ABM and intent data.
Tukan Das | Panelist
CEO, LeadSift
Tukan Das is the VP of Product Management at Foundry. He is the former co-founder and CEO of LeadSift, which got acquired by Foundry in 2021. With a background in Data Mining – Tukan is the hacker, hustler and dreamer at Foundry where he is working with his team to making Buying Data Activated B2B Marketing a reality.
Allyson Havener | Panelist
VP of Marketing, TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company.
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