Are you ready to make events your number one review-sourcing channel—without adding more work to your plate?
Discover how Lauren Rappold, Senior Marketing Manager at Apptio, an IBM Company, and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense did exactly that in this enlightening discussion on the results they saw from changing the way they sourced reviews at events.
They’re joined by TrustRadius Events Manager, Camara McClellan, as they also dive into TrustRadius Event Support and best practices for event-based review generation.
Topics include:
- How vendors have generated 5x the reviews at events with TrustRadius Event Support
- The ROI of handing over the reins for review gen so you can focus on your event
- What does TrustRadius Event Support entail?
- After-event goodies—shareable social proof, video content, intent data, recap reports, and more
Speakers
Lauren Rappold
Sr. Marketing Programs Manager | Apptio, an IBM Company
Lauren is an experienced customer marketer and project manager with over 8 years of experience in marketing communications and customer marketing. She currently serves as a senior customer marketing programs manager at technology spend and value management software provider Apptio, which was recently acquired by IBM.Lauren has industry expertise in technology, media, SaaS, and telecom.
She has been recognized with top customer marketing awards including the 2023 CustomerX Impact Award in the Innovation Driver Category and the 2024 Top 100 CMA Influencer & Strategist. Lauren is a graduate of the University of Louisiana Monroe with a bachelor’s degree in communications, and she resides in Raleigh, NC.
Jenna Feldman
Customer Advocacy Marketing Manager | AlphaSense
Jenna Feldman is the Customer Advocacy Marketing Manager at AlphaSense. She has over 3 years of experience amplifying the Voice of the Customer across marketing efforts such as case studies, blogs, webinars, and more.
Camara McClellan
Events Manager | TrustRadius
Camara McClellan is dedicated to helping customers of TrustRadius reach their full potential whether that is hopping on video calls to discuss review sourcing strategy or driving reviews in person at a customer events. With an eclectic work history and many years of customer service experience, Camara is happy to work one on one with TrustRadius customers, informing them about various review generation techniques, our awards program, and supporting our customers in person at trade shows. She spends her free time sewing, reading fantasy novels, and exploring Austin, where she lives.
Related content
How Apptio used TrustRadius Event Support to triple their reviews and ascend to #1 in their category
Apptio partnered with TrustRadius to drive reviews at industry conferences, elevating two of their products to #1 in their primary category, and earning multiple TrustRadius Top Rated awards.
TrustRadius Event Support
TrustRadius Event Support offers dedicated on-site representatives working the floor to drive a large number of reviews at your event. We capture written, audio, and video review formats and offer a VIP experience, from strategy planning through execution and review processing.
How to Drive 5x the Reviews At Your Next Event
TrustRadius customers who enlist review sourcing support at their annual conferences and events source 60+% of their reviews from just that one channel.
Crunching the numbers, we found that review sourcing at events is the number one converting strategy for TrustRadius customers looking to drive reviews at scale. Additionally, customers who leverage TrustRadius to drive reviews at their events can expect five times more reviews generated on-site.
Top 5 Tips for Maximizing Event Review Generation
As in-person events return to the business world and virtual events remain popular, vendors are finding it more difficult to stand out in the crowd than ever before. Attendees are no longer looking for the all-too-common, customized pens and water bottles. Instead, vendors need to think outside of the box and get creative to attract attention on a saturated show floor.