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Customer Spotlight

Apptio

How Apptio used TrustRadius Event Support to triple their reviews and ascend to #1 in their category
Learn more about event support

Sourcing TrustRadius reviews to increase category visibility, earn awards, and share customer voice

“When we first onboarded TrustRadius and had them at our flagship event, we sourced so many reviews that we qualified for Best of Awards. We are now Top Rated on TrustRadius for two out of three of our products. And, those badges and awards are great proof points, showcasing what our customers say about us.”

Lauren Rappold
Sr. Marketing Programs Manager
Apptio, an IBM Company

Leveraging TrustRadius Event Support to drive reviews

Goals:

  • Grow overall reviews and brand awareness for ApptioOne, Apptio Cloudability, and Apptio Targetprocess at annual Technology Business Management (TBM) events
  • Increase category visibility on TrustRadius for Apptio products

Execution:

  • Partnered with TrustRadius to drive reviews across portfolio through on-site review sourcing at events at TBM conferences in 2022 and 2023
  • Sourced 33 reviews in 2022 and 118 reviews in 2023 – tripling yield
  • In 2023, conducted review refresh campaigns on-site for customers who left a review at the 2022 conference, ensuring fresh content
  • Consulted on product sourcing focus – pivoting from highly performing ApptioOne to ApptioCloudability, securing Top Rated Awards for each
  • Drove booth traffic and garnered reviews with giveaways including: Starbucks gc’s and Apptio-branded wireless chargers

Results:

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#1
Primary category ranking on TrustRadius for ApptioOne and Apptio Cloudability
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151
Total reviews driven on-site from 2022 and 2023 TBM Conferences
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61%
Percent of reviews for Apptio that were driven from events

TrustRadius Review Gen at Events Playbook

Create brand preference, increase discoveraDrive reviews at your next virtual, hybrid, or in-person event. TrustRadius Event Support provides you the opportunity to drive a massive amount of reviews in a short period of time. Hands-on strategy and day-of support.bility, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.

High volume outcomes

Drive written and video reviews at scale, qualify for Best of Awards and Top Rated Awards, increase your visibility on TrustRadius, and enrich your intent data.

Learn more about event support
Day of - White Glove Experience

2 reps on-site the day of driving reviews at your booth, A/V and technical support. Set up and break down.

How to drive 5x the reviews at your next event
Flexibility to Fit Your Needs

Have a small booth or no booth at all? Need us to capture reviews in a different location or room altogether? No problem. We understand that every event space is different.

Pre and Post Event Consulting

We help you plan your pre-, day-of, and post-event strategies to ensure you hit your review-sourcing goals. We work with you to create:

  • Custom review links for your event’s promotional emails
  • Business cards
  • QR codes
  • Translation services
  • Gift card incentive delivery

 

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.