Apptio
Sourcing TrustRadius reviews to increase category visibility, earn awards, and share customer voice
“When we first onboarded TrustRadius and had them at our flagship event, we sourced so many reviews that we qualified for Best of Awards. We are now Top Rated on TrustRadius for two out of three of our products. And, those badges and awards are great proof points, showcasing what our customers say about us.”
Lauren Rappold
Sr. Marketing Programs Manager
Apptio, an IBM Company
Leveraging TrustRadius Event Support to drive reviews
Goals:
- Grow overall reviews and brand awareness for ApptioOne, Apptio Cloudability, and Apptio Targetprocess at annual Technology Business Management (TBM) events
- Increase category visibility on TrustRadius for Apptio products
Execution:
- Partnered with TrustRadius to drive reviews across portfolio through on-site review sourcing at events at TBM conferences in 2022 and 2023
- Sourced 33 reviews in 2022 and 118 reviews in 2023 – tripling yield
- In 2023, conducted review refresh campaigns on-site for customers who left a review at the 2022 conference, ensuring fresh content
- Consulted on product sourcing focus – pivoting from highly performing ApptioOne to ApptioCloudability, securing Top Rated Awards for each
- Drove booth traffic and garnered reviews with giveaways including: Starbucks gc’s and Apptio-branded wireless chargers
Results:
#1
151
61%
TrustRadius Review Gen at Events Playbook
Create brand preference, increase discoveraDrive reviews at your next virtual, hybrid, or in-person event. TrustRadius Event Support provides you the opportunity to drive a massive amount of reviews in a short period of time. Hands-on strategy and day-of support.bility, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
High volume outcomes
Drive written and video reviews at scale, qualify for Best of Awards and Top Rated Awards, increase your visibility on TrustRadius, and enrich your intent data.
Day of - White Glove Experience
2 reps on-site the day of driving reviews at your booth, A/V and technical support. Set up and break down.
Flexibility to Fit Your Needs
Have a small booth or no booth at all? Need us to capture reviews in a different location or room altogether? No problem. We understand that every event space is different.
Pre and Post Event Consulting
We help you plan your pre-, day-of, and post-event strategies to ensure you hit your review-sourcing goals. We work with you to create:
- Custom review links for your event’s promotional emails
- Business cards
- QR codes
- Translation services
- Gift card incentive delivery
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
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